文学经典跨媒介传播中娱乐消费话题设置

发布时间：2018-06-03 03:03

本文选题：文学经典 + 跨媒介　；参考：《学术交流》2017年04期

【摘要】：文学经典跨媒介传播中的娱乐消费话题设置是具有一定代表性的娱乐化传播现象。设置过程中,文学经典的审美娱乐意义被赋予了文化消费属性。文学经典在跨媒介传播中的娱乐消费话题设置主要表现为明星话题设置、情爱话题设置、传奇话题设置、戏谑话题设置等,其类型化特征极为明显。通过新闻报道及评论、影视娱乐信息、网络互动言论、媒介化宣传运作等活动,大众媒介在多元化途径中实施文学经典传播的娱乐消费话语植入。作为一种文学传播现象,它在媒介文化语境下的文学价值关系、文学传播机制、文学研究理论资源等方面给我们提供了启示。
[Abstract]:The topic setting of entertainment consumption in the cross-media communication of literary classics is a representative phenomenon of entertainment communication. In the process of setting up, the aesthetic and entertainment significance of literary classics is endowed with the attribute of cultural consumption. Literary classics in the cross-media communication of entertainment consumption topic settings are mainly reflected in the star topic setting, love topic setting, legendary topic setting, playful topic setting and so on, its typological characteristics are very obvious. Through the activities of news reports and comments, film and television entertainment information, network interactive speech, media propaganda and so on, mass media implement entertainment discourse implantation of literary classic communication in a variety of ways. As a phenomenon of literary communication, it provides us with inspiration from the relationship of literary value in the context of media culture, the mechanism of literary communication, the theoretical resources of literary research, and so on.
【作者单位】：吉林大学文学院;
【分类号】：J905;G206;I207.4

【相似文献】