河北恒岳雕刻集团发展战略研究

发布时间：2018-01-24 09:30

本文关键词： 石雕产业聚集区发展路径 SWOT　出处：《河北大学》2015年硕士论文　论文类型：学位论文

【摘要】：雕刻作为最历史悠久的艺术门类之一,它可以运用各种材料创造出具有具体形态、可看、可触、可感知的艺术形态,艺术家可以通过它来表达自己的审美感受、审美情感、审美理想。曲阳县的雕刻技艺兴于汉而盛于唐。得天独厚的大理石资源、两千年传承不衰的雕刻技艺,成就了曲阳在雕刻艺术殿堂的历史地位。现在,曲阳石雕产业已经形成产业聚集区。曲阳已初步形成了集生产、储存、运输、销售及培训、研发、金融,以及政府公共服务于一体的立体化产业体系。本文以河北恒岳雕刻集团为例进行实证研究,通过使用SWOT、GE矩阵等分析工具对企业当前所处行业的发展趋势,竞争环境,外部环境及内部环境,进而找出优势和不足。从战略的高度上制定公司未来的发展策略,确定目标及发展方向和发展重点,从而制定公司的战略体系。
[Abstract]:Carving as one of the oldest art categories, it can use a variety of materials to create a specific form, can see, touch, perceptible art form, artists can express their aesthetic feelings through it. Aesthetic emotion, aesthetic ideal. Quyang County engraving skills in the Han Dynasty and prosperous than the Tang Dynasty. Unique marble resources, two thousand years of inheritance of engraving skills. Now Quyang stone carving industry has formed an industrial agglomeration area. Quyang has initially formed a collection of production, storage, transportation, sales and training, research and development, finance. This paper takes Hebei Hengyue carving Group as an example to carry on the empirical research, through the use of SWOT. GE matrix and other analysis tools to enterprises in the current industry development trends, competitive environment, external environment and internal environment, and then find out the advantages and disadvantages. From the strategic height to formulate the company's future development strategy. Determine the goals and development direction and development priorities, thus formulating the company's strategic system.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;J314.3-F

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