世博会山东馆数字媒体的设计

发布时间：2018-02-01 19:56

本文关键词： 数字媒体设计应用技术三维造型渲染效果实现　出处：《山东大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国数字艺术设计水平的发展,人们对于数字媒体设计项目有着越来越高的要求,越来越强调个性化、人性化设计,是具有多种专业知识内涵的一门跨界学科。本文以商业数字媒体设计项目世博会山东馆的方案为例,着重诠释了方案的主题创意和制作过程。世博会山东馆紧扣世博会的主题“城市,让生活更美好”这个概念,通过数字媒体设计,把齐鲁文化的丰厚底蕴进行挖掘与提炼,世博会山东馆的实现就是基于三维技术与艺术相互作用的结果,一个设计项目赋予设计师更多的创意和社会责任,还必须具备技术应用方面的知识,因为技术手段等都制约着一个数字媒体作品的诞生,深入探讨数字三维3DStudio Max、CAD等软件对空间艺术的设计具有现实意义。本文在设计方面,主要选择业内比较流行的3D Studio Max软件来分析。阐述了一个商业项目实现的意义和方法,在实现方面利用3D Studio Max软件能够解决一系列问题。例如三维造型、数据结构、材质搭配、色彩基调、空间变化和展示问题,尤其是对3D Studio Max系统中用到的造型问题(多边形造型法)主要进行了分析和介绍。本文在制作实现方面,结合山东馆的设计方案的融合与制作的对接关系,充分考虑展馆的搭建和实现,按照真实的项目环境和设计要求,依据CAD图纸,在3D Studio Max里面进行了三维渲染测试,直至得出三维渲染的结论。文章整体结构安排分为五个章节：首先,本文阐述了课题研究的背景和意义、课题项目研究的主要内容；然后再一步分析了数字媒体设计的需求,阐述了数字媒体与项目的供需关系,文化主题的定位,商业设计的实现和意义,结合山东馆的应用又分析了低碳环保的设计理念。在本文中,分析了数字媒体设计的制作方法,配合流程图、设计草图、文字描述等方式进行了详细阐述。第三章是外部空间的设计与制作实现部分,结合世博会山东馆外观的设计图纸和部分图纸,分析了山东馆的外观设计主题创意,在结合主题文化的同时进一步介绍了数字化外观的实现过程和实现结果；第四章为内部空间的设计与实现部分。在基于详细的设计,首先对设计环境做了简单介绍,针对项目的造型、效果图和各个部分的实现图,分析了世博会山东馆内部空间的设计与实现结果；最后,本文对3D Studio Max VRay渲染做了简单的分析和总结,针对三维渲染测试并对系统属性、计算机的配置性能进一步提出了改进和建议。第五章为结束部分、总结了本文的工作,指出了工作有待改进之处,并对未来的工作进行了展望。
[Abstract]:With the development of digital art design in China, people have more and more high requirements for digital media design projects, more and more emphasis on personalized, humanized design. This paper takes the commercial digital media design project of Expo Shandong Pavilion as an example. The theme creativity and production process of the project are explained emphatically. The Shandong Pavilion of the Expo is closely linked to the theme of the Expo, "better City, better Life", which is designed through digital media. To excavate and refine the rich culture of Qilu, the realization of the Expo Shandong Pavilion is based on the interaction of 3D technology and art. A design project endows designers with more creative and social responsibility. Also must have the technical application aspect knowledge, because the technical means and so on restricts the birth of a digital media work, deeply discusses the digital 3D 3D Studio Max. CAD and other software have practical significance to the design of space art. This paper mainly chooses 3D Studio Max software, which is popular in the industry, to analyze, and expounds the significance and method of a commercial project. Using 3D Studio Max software can solve a series of problems, such as 3D modeling, data structure, material collocation, color tone, spatial change and display. In particular, the modeling problem (polygon modeling method) used in 3D Studio Max system is mainly analyzed and introduced. Combined with the integration of the Shandong Pavilion design and production of the docking relationship, fully consider the building and implementation of the exhibition hall, according to the real project environment and design requirements, according to the CAD drawings. In 3D Studio Max, the 3D rendering test is carried out until the conclusion of 3D rendering is reached. The overall structure of the article is divided into five chapters: first. This paper expounds the background and significance of the subject research, the main contents of the subject project research; Then it analyzes the demand of digital media design, expounds the relationship between supply and demand of digital media and project, the orientation of cultural theme, the realization and significance of commercial design. Combining with the application of Shandong Pavilion, the paper analyzes the design concept of low-carbon environmental protection. In this paper, it analyzes the methods of making digital media design, the flow chart and the sketch design. The third chapter is the design and implementation of the external space, combined with the design drawings and some drawings of the Shandong Pavilion of the Expo. This paper analyzes the theme creativity of the exterior design of Shandong Pavilion, and further introduces the realization process and the result of the digital appearance in combination with the theme culture. Chapter 4th is the design and implementation of the internal space. Based on the detailed design, the design environment is introduced briefly, aiming at the modeling of the project, the effect diagram and the implementation diagram of each part. The design and implementation results of the interior space of the Shandong Pavilion of the World Expo are analyzed. Finally, this paper makes a simple analysis and summary of 3D Studio Max VRay rendering, tests for 3D rendering and system properties. This paper summarizes the work of this paper, points out the work to be improved, and looks forward to the future work.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP391.7

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