影视动画形象传播中的符号化研究

发布时间：2018-04-03 11:16

本文选题：影视动画　切入点：形象　出处：《武汉理工大学》2015年硕士论文

【摘要】：作为创意产业的主力军,动画产业之所以引得各国争相竞夺,其主要原因即是该产业在文化输出中占据着一种先天性的无形优势,而且这种优势能为整个文化产业的发展提供一个新的思维空间。因此,如何将不断变更着的文化进一步转化为动画艺术的生产力,实现文化资源向动画产业的跨越,自然而然地就成为了动画人所要考虑的首要问题。于是,对于影视动画形象而言,其作为影视动画传播的核心关键,符号化就成为了一个必然趋向。可以毫不夸张的说,那些成功的影视动画形象之所以能为受众所青睐,究其主因,正是由于其附带的符号化意义,即蕴含在其中的精神文化内涵。而影视动画也正是因为拥有着最基本的语法符号——视听语言符号,才使得符号化特征逐渐渗透到了影视动画制作与发展的各个阶段,尤其是处于影视动画作品核心地位的影视动画形象,其生产与传播从一开始就被烙上了深深的符号印迹,甚至,在当今全球一体化的进程中,其中所赋含的文化内涵能否很好的体现和传播,已然成为影视动画形象传播能否取得根本性成功的重中之重,也成为了影响一部影视动画作品成败的关键。因此,本文在宏观上将影视动画形象视为一个符号集合体而置于传播过程中,通过解析传受双方的角色功能以及符号意义的传播互动,研究影视动画形象传播的符号化定位动因,从微观上将影视动画语言视为一种信息传播的符号编码系统,对影视动画形象的塑造进行了解析,力求对影视动画形象的创作实践这一永恒课题进行新的探索与思考。本文第一章引言主要阐述了选题的重要性与必要性;第二章从涵义以及功能方面入手,概述了影视动画形象的符号化;第三章以传播的五大要素为基点,对影视动画形象的传播过程进行完整解读;第四章从传播环境、传播者、受众三个层面分析了影视动画形象符号化传播的动因;第五章阐述了符号化在影视动画形象传播中的实现手法;第六章则着重从传播过程中动画语言的符号化应用方面入手对影视动画形象进行了分析;第七章是结语。总之,只有以符号化路线为导向,以文化为突破口,以动画语言的应用为手段,才能不断达成有效传播,继而实现影视动画形象传播中文化价值与商业价值的最终转换。
[Abstract]:As the main force of creative industry, the main reason for animation industry to attract competition among countries is that the industry occupies a congenital intangible advantage in the cultural export.And this advantage can provide a new thinking space for the development of the whole cultural industry.Therefore, how to further transform the constantly changing culture into the productivity of animation art and realize the leapfrogging from cultural resources to animation industry has naturally become the most important issue for animators to consider.Therefore, as the core of film and television animation communication, symbolization has become an inevitable trend.It is no exaggeration to say that the main reason why the successful movie and television animation images can be favored by the audience is precisely because of its symbolic meaning which is the spiritual and cultural connotation contained in it.And it is precisely because of the most basic grammatical symbol-audiovisual language symbol that film and television animation has gradually infiltrated into every stage of production and development of film and television animation.In particular, the production and dissemination of the image of film and television animation, which is at the core of the film and television animation works, has been branded with deep symbolic imprinting from the beginning, and even in the process of global integration,Whether the cultural connotation can be well reflected and propagated has become the most important part of the movie and television animation image communication and the key to the success or failure of a film and television animation works.Therefore, in the macro view, the image of film and television animation is regarded as a collection of symbols and placed in the process of communication, and the communication interaction between the two sides is analyzed through the analysis of the role functions of the two sides, as well as the communication and interaction of the symbolic meaning.This paper studies the symbolic orientation of the image communication of film and television animation, regards the language of film and television animation as a symbol coding system of information transmission, and analyzes the shaping of the image of film and television animation.Try to make a new exploration and reflection on the eternal subject of the creation practice of film and television animation image.The first chapter introduces the importance and necessity of choosing the topic; the second chapter summarizes the symbolization of the image of film and television animation from the meaning and function; the third chapter is based on the five elements of communication.The fourth chapter analyzes the causes of symbolic communication of the image of film and television animation from three aspects: communication environment, communicator and audience.The fifth chapter expounds the symbolization in the film and television animation image communication techniques; the sixth chapter focuses on the symbolic application of animation language in the communication process to analyze the film and television animation image; the seventh chapter is the conclusion.In a word, only with symbolization route as the direction, culture as the breakthrough point and the application of animation language as the means, can we continuously achieve effective communication, and then realize the final transformation of cultural value and commercial value in the transmission of film and television animation image.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J954

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