东昌码头视觉形象设计实践探索
发布时间：2018-07-27 17:15
【摘要】：中国大运河的申遗成功,为运河文化资源带来新的发展机遇。运河沿岸城市如何运用这一文化资源?如何树立带有自身特色的运河文化品牌?如何塑造新形象并与城市建设接轨,这些都已经成为各地热议的话题。本文立足于运河文化新发展,以东昌码头为主题探讨文化形象设计与塑造问题。以东昌府区运河文化为切入点,提出“东昌码头”这一主题概念,深入探讨历史文化资源与现代设计的融合问题;并且提出整体设计构思和设计所要遵循的基本原则,在此基础上确定设计内容和艺术表现风格;整体设计部分主要包括主题插画创作、主题形象设计、设计延展应用和设计回顾思考四个部分,相互之间是连贯的又有各自的侧重点;最后是关于本次论文的主要观点结论,将是从理论方面认识自己的课题研究,并检讨整体实践探索所存在的问题和不足之处,进一步提出今后的努力方向。每一章节中注意理论与设计实践相结合,深入分析与探讨设计所需要素、实现途径和应用材料与工艺等,并在此基础上进一步提出东昌码头视觉形象塑造与传播的具体方案,恰当使用传播媒介。综上所述,通过对东昌码头视觉形象设计的探索,思考将运河文化历史资源与现代设计相互融合,以文化创新为主导探讨主题设计与形象塑造问题,从侧面去了解运河文化及我眼中的东昌码头。
[Abstract]:The success of the Grand Canal in China has brought new opportunities for the development of the canal's cultural resources. How do cities along the canal use this cultural resource? How to set up the canal culture brand with its own characteristics? How to create a new image and connect with urban construction has become a hot topic all over the world. Based on the new development of canal culture, this paper discusses the design and shaping of cultural image with the theme of Dongchang wharf. Taking the canal culture of Dongchang District as the breakthrough point, this paper puts forward the theme concept of "Dongchang Wharf", probes into the integration of historical and cultural resources with modern design, and puts forward the basic principles to be followed in the design of the whole design. On this basis, the design content and artistic expression style are determined. The whole design part mainly includes four parts: theme illustration creation, theme image design, design extension and application, and design retrospect. Finally, the main conclusions of this paper will be to understand their own research from the theoretical point of view, and to review the problems and shortcomings of the overall practical exploration. Further put forward the direction of future efforts. In each chapter, we pay attention to the combination of theory and design practice, deeply analyze and discuss the essential elements of design, the way of realization, the application of materials and techniques, etc. On this basis, we further put forward the concrete scheme of creating and spreading the visual image of Dongchang wharf. The proper use of the media. To sum up, through the exploration of the visual image design of Dongchang Wharf, this paper discusses the theme design and image shaping by combining the historical resources of canal culture with modern design, and taking cultural innovation as the leading factor. From the side to understand the canal culture and my eyes Dongchang wharf.
【学位授予单位】：山东工艺美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
本文编号：2148563
[Abstract]:The success of the Grand Canal in China has brought new opportunities for the development of the canal's cultural resources. How do cities along the canal use this cultural resource? How to set up the canal culture brand with its own characteristics? How to create a new image and connect with urban construction has become a hot topic all over the world. Based on the new development of canal culture, this paper discusses the design and shaping of cultural image with the theme of Dongchang wharf. Taking the canal culture of Dongchang District as the breakthrough point, this paper puts forward the theme concept of "Dongchang Wharf", probes into the integration of historical and cultural resources with modern design, and puts forward the basic principles to be followed in the design of the whole design. On this basis, the design content and artistic expression style are determined. The whole design part mainly includes four parts: theme illustration creation, theme image design, design extension and application, and design retrospect. Finally, the main conclusions of this paper will be to understand their own research from the theoretical point of view, and to review the problems and shortcomings of the overall practical exploration. Further put forward the direction of future efforts. In each chapter, we pay attention to the combination of theory and design practice, deeply analyze and discuss the essential elements of design, the way of realization, the application of materials and techniques, etc. On this basis, we further put forward the concrete scheme of creating and spreading the visual image of Dongchang wharf. The proper use of the media. To sum up, through the exploration of the visual image design of Dongchang Wharf, this paper discusses the theme design and image shaping by combining the historical resources of canal culture with modern design, and taking cultural innovation as the leading factor. From the side to understand the canal culture and my eyes Dongchang wharf.
【学位授予单位】：山东工艺美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
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相关期刊论文 前2条
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2 程亚鹏;黄珍平;;浅谈视觉传达设计中的图形创意[J];美术大观;2010年07期
，本文编号：2148563
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