天津书画经纪人市场发展现状及对策研究

发布时间：2018-01-02 12:09

本文关键词：天津书画经纪人市场发展现状及对策研究　出处：《天津大学》2015年硕士论文　论文类型：学位论文

【摘要】：2012年十八大报告正式提出了推动“文化产业将其成为国民经济的支柱性产业”,如何使文化产业在中国的众多产业中脱颖而出,又一次得到国家关注与重视,值得我们深入研究。2008年以来中国经济迅速发展,物质极大丰富,在这种背景下发展文化事业是必然的、必要的、一蹴而就的。中国有5000年的历史文化,这是世界各个国家和民族都不具备的,艺术家有大量的可挖掘可创造的资源优势,打造自己文化语言创造精良的文艺作品。中国书画市场在资本运作的推动下,成几何倍数增长,从而也间接推动经济发展逐渐成为国家支柱性产业之一。但书画市场快速的发展带来了诸多方面的不良问题,比如赝品横行,小商贩与不道德的画廊、拍卖公司,为了利益将一件件赝品推向艺术市场,使得多数新买家对书画市场望而却步。比如艺术家为了经济利益大量出作品,导致同一题材的反复出现,短期来看艺术家会得到相应的经济价值,长期以往就会使作品质量下降,明明是很有成就的画家反而把自己的画画成行活失去艺术价值。这也直接影响了学生教育,和广大爱好者审美疲劳,甚至会带来几年后的市场经济的波动。再比如画家与艺术机构之间的学术矛盾。画家与画家之间的学术观点,机构之间的利益矛盾,愈演愈烈,随之而来的问题也凸显出来,经纪人行业也顺势而生。天津书画经纪人市场有自己的特色又不同于其他城市,同时存在了人才储备短缺,没有明确法律法规、人员素质差距较大、造假人数众多等一系列的现存问题。然而作为中国文化中心北京包容全国各地的文化精华,拥有多个成熟的艺术区,拍卖市场相当活跃。一级市场和二级市场相辅相成,学术实力也具备国际优势。相对于天津市场各有千秋,不论是北京还是天津,经济发展始终是书画发展的基石,商业运作与学术的和谐发展是现存的关键问题。天津书画发展必须把握住天津的发展机遇,把握住天津自贸区的优势。通过政府引导,适当调整政策。通过行业协会监督和服务改善艺术机构运转漏洞。通过对从业人员的教育宣传,满足市场的发展需求。通过金融创新,增强书画市场的竞争力。从而使得天津书画经纪人得到健康的发展。
[Abstract]:In 2012, the 18 report formally proposed how to promote the "cultural industry to become the pillar industry of the national economy", and how to make the cultural industry stand out among the numerous industries in China. Since 2008, China's economy has developed rapidly and the material is extremely rich. Under this background, it is inevitable and necessary to develop cultural undertakings. China has a history and culture of 5000, which is not available to all countries and nations in the world. Artists have a lot of resources to exploit and create. Create their own cultural language to create sophisticated literary and artistic works. Chinese calligraphy and painting market under the promotion of capital operation, into geometric multiple growth. But the rapid development of the painting and calligraphy market has brought many bad problems, such as the rampant fakes, small traders and unethical galleries. Auction companies, for the benefit of fake pieces to the art market, making most of the new buyers of calligraphy and painting market deterred. For example, artists for the economic benefit of a large number of works, resulting in the same subject repeatedly. In the short term, artists will get the corresponding economic value, and the quality of the works will decline in the long run. The painters who are very successful on the contrary lose their artistic value in painting. This also directly affects the education of students and the aesthetic fatigue of the majority of lovers. It will even bring the fluctuation of market economy after a few years. For example, the academic contradiction between the painter and the art organization, the academic viewpoint between the painter and the painter, the interest contradiction between the organization, becomes more and more serious. The following problems are also highlighted, the broker industry is also in line with the situation. Tianjin painting and calligraphy broker market has its own characteristics and is different from other cities, at the same time, there is a shortage of talent reserves, there is no clear laws and regulations. There are a series of existing problems, such as the gap of personnel quality and the large number of counterfeiters. However, as the cultural center of China, Beijing contains the essence of culture all over the country, with many mature art districts. Auction market is very active. Primary market and secondary market complement each other, academic strength also has international advantages. Compared with Tianjin market, both Beijing and Tianjin have their own advantages. Economic development has always been the cornerstone of the development of painting and calligraphy, the harmonious development of business operation and academic is the key issue. Tianjin calligraphy and painting development must grasp the development opportunities of Tianjin. Grasp the advantages of Tianjin Free Trade Zone. Through the guidance of the government, appropriate adjustment of policies, through the supervision of industry associations and services to improve the operation of artistic institutions loopholes, through the education of employees. To meet the needs of the development of the market. Through financial innovation, enhance the competitiveness of the painting and calligraphy market, so that Tianjin painting and calligraphy brokers to get a healthy development.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J2-29

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