论独立插画商业价值的可行性

发布时间：2018-02-03 01:28

本文关键词： 独立插画跨界文创产业商品化　出处：《西安美术学院》2014年硕士论文　论文类型：学位论文

【摘要】：近年来,随着插画和媒体的多元化发展,中国插画艺术成功摆脱了长期以来只有文字的附庸尴尬的地位,逐渐发展成为跨学科的一种独立的绘画形式,并已渗透到社会文化与大众生活的各个层面中。与此同时艺术市场也涌入了大批年轻的插画师,他们似乎与传统艺术体系并无太大关系,他们有的是从设计师转行过来,有的是学动画的,有的则是专业绘画出身,每个人的生活和喜好也不尽相同,但他们的共同点是,或多或少地对插画充满了理想主义憧憬,坚持自我风格,以及毫不掩饰通过这种艺术形式来表达自己观点的“野心”。这便使得摆脱商业制约与附属的插画——独立插画逐渐在插画市场中崭露头角,这种无关所谓流派,挣脱一切桎梏,插画师只随心所欲表达自己喜爱事物。如今,有独立思考和自我价值观的插画艺术家逐渐找到了属于自己的创作空间,市场的逐步接受是一方面,而更好的一方面是越来越多的创作人还在涌现,他们对插画艺术的热情,独特的插画风格大量出现在大众视野中,如同青年亚文化与主流文化相互解构与重建,也许在未来逐步走向成熟的他们也会分化。但独立,永远是一种态度,在这个粗制滥造、抄袭成风的时代,相信独立插画作品能够带领大批插画师自主创作,插画市场迎来百花齐放的春天。本文欲通过分析日本插画艺术家奈良美智,以及其带有个人风格化的插画作品风格,并未依附商业模式而创作但却由于其独树一帜的风格得到商业市场的包容。从而归纳总结出,在我国创意文化产业蓬勃发展的今天,独立插画师们并非一定要迎合大众朴素的审美情趣,而是保持自己独立风格的融入插画市场,并具有极强的获得商业价值的可行性。
[Abstract]:In recent years, with the diversified development of illustration and media, Chinese art successfully got rid of the status of vassal text only awkward for a long time, has gradually become an independent painting form of interdisciplinary, and has penetrated into all aspects of social culture and public life. At the same time the art market is the influx of a large number of young illustrator teacher, they seem to be with the traditional art system is not too much, some of them come from the designer to some animation school, some professional painting is born, everyone's life and preferences are not the same, but they all have in common is that more or less idealistic vision of illustration, adhere to the self style, and undisguised through this art form to express their views "ambition". This allows to get rid of commercial restriction and affiliated independent illustration illustration gradually In the illustrations market, this unrelated school is free from all the shackles, and the illustrator only expresses his favorite things.
Now, have independent thinking and self values of the artist gradually find their own creative space, the market gradually accept is on the one hand, and a better is the creation of more and more people are still emerging, their passion for the art of illustration, illustration of the emergence of a large number of unique style in the public view, as the youth sub culture and mainstream culture of mutual deconstruction and reconstruction, perhaps in the future they will gradually mature differentiation. But independent, forever is a kind of attitude, in this era of rampant plagiarism, crudely made, that can lead a large independent illustration illustrator self creation, illustration market ushered in All flowers bloom together. spring.
For this paper, through the analysis of the Japanese artist Yoshitomo Nara, and with the personal style of illustration style, not attached to business model creation but because of its style has been become an independent school of the commercial market inclusive. To summarize, in China's cultural and creative industries to flourish today, independent illustrator who does not have to cater to the public simple aesthetic, but to maintain their own independent style into the market and has the feasibility of illustration, the commercial value of the strong.

【学位授予单位】：西安美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J218.5

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