武强年画文化产业发展研究

发布时间：2018-03-15 21:12

本文选题：武强年画　切入点：产业化发展　出处：《河北科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：武强年画久负盛名是中国传统文化的民间艺术瑰宝，先后入选第一批国家级非物质文化遗产名录，有“民俗生活的大观园”之称。本文就武强年画的文化产业化发展问题进行分析，根据其产业化发展问题提出对策和建议，对武强年画的发展历史、文化背景、工艺、艺术价值以及武强年画的传承进行简述。在中国民间美术的历史中，武强年画占有重要的地位，具有极大的文化价值和艺术价值，同时也是对古老民族民风民俗的研究有很大的帮助。作为首批收录的国家级非物质文化遗产，这一珍贵文化应得到延续和发展。武强年画产业化的市场主体是文化企业。要深刻挖掘武强年画内涵、增强文化吸引力，通过产业化经营和市场化运作，完成对武强年画的保护及其潜能的开发，并逐步将文化产品推向国际市场，从根本上促进武强年画产业的可持续发展。在本篇论文最后同时也提出了武强年画面临的严峻的问题，并对这些问题提出了相对的意见，并重点提出各级地方政府应创造宽松环境，谋划武强年画产业项目，组织开展国际间的文化交流和年画艺术论坛，对武强年画文化产业品牌给予重点扶持。本论文主要研究的成果是为了对武强年画的发展进行进一步推动，以武强年画为龙头，以产业延伸为导向，结合一系列的措施形成集旅游、经贸、动画、产品和保护相结合的产业链，，走上产业化发展的循环之路。
[Abstract]:Wu Qiang's paintings are famous as folk art treasures of Chinese traditional culture, and have been selected as the first batch of national intangible cultural heritage lists. This paper analyzes the development of the cultural industrialization of Wuqiang New year Pictures, puts forward the countermeasures and suggestions according to its industrialization development, and gives some suggestions on the development history, cultural background and technology of Wuqiang New year Pictures. In the history of Chinese folk art, Wuqiang New year painting occupies an important position, with great cultural value and artistic value. At the same time, it is also of great help to the study of the folklore of ancient nationalities. As the first national intangible cultural heritage, This precious culture should be continued and developed. The main body of the market for the industrialization of Wuqiang New year Pictures is a cultural enterprise. To complete the protection of Wuqiang New year paintings and the development of their potential, and to gradually promote cultural products to the international market, At the end of this paper, it also puts forward the serious problems faced by Wuqiang New year Pictures, and puts forward some relative opinions on these problems. Local governments at all levels should create a relaxed environment, plan Wuqiang New year painting industry projects, and organize international cultural exchanges and art forums for New year paintings. The main research results of this paper are to further promote the development of Wuqiang New year Pictures, take Wuqiang New year Pictures as the lead, and take the industrial extension as the guide. Combined with a series of measures to form a tourism, economic and trade, animation, product and protection of the combination of industrial chain, on the road of industrialization development.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J218.3-F

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