工笔画在数码插画中的运用研究

发布时间：2018-03-29 14:06

本文选题：数码插画　切入点：工笔画　出处：《河南师范大学》2013年硕士论文

【摘要】：在中国踏进新的发展阶段以来，由于市场经济的迅猛向前，插画产业的成长环境也出现了重生的势头。在改革开放的几十年间，随着对国际品牌的引进，外国的不同文化形式也随之进入人们的生活。全球性与国际化的字眼充斥着人们的眼际，这一类现象虽然使我们的生活更加多彩与时尚，但随之而来的却是自主创新能力的贫乏，此时的中国正面临着文化流失的危机状态。插画是图像表现手法之一，也是展现本土化特色设计的一种手段。因此，我们要大力强调中国插画产业的发展，随之扩大至设计、广告和出版产业等方面，来弥补各国文化对中国文化产品市场的冲击，力求多元文化下插画设计民族创新性的发扬。中国作为全世界人口相对较多的国家，文化市场的需求量可想而知，加上数字化的辅助力量，，新媒介的产生使插画设计的传播力与影响力大幅度提升。数码插画产业在中国的文化市场处于初生的发展阶段，中国的插画设计师在绘画能力和数字技术上都有良好的水平，只是在设计的创新性方面稍显不足。作为对文化市场有着较强影响力的插画产业，它的发展也在一定程度上决定了中国整个文化市场的发展水平。所以说，中国的插画产业水平能够得到稳固提升，也必定会促进其它文化创意产业的持续性发展。插画艺术在我国发展也经历了非常悠久的历史，与现代数码插画具有形式上与意义上的差异，但追究其根源是大致相同的。我国早期的插画艺术就有其鲜明的民族特色，今天的数码插画同样应当具备个性的创意模式。本篇论文就是以多元文化影响下数字插画的创意性为契机点，对数字插画新的表现形式进行探讨性分析。将数码插画设计与中国工笔画艺术相融合，对两者表现形式上的结合进行必要性与可行性的研究。分别将工笔画艺术中线条语言、色彩魅力、构图精髓借鉴引入到数码插画的设计中，对其各自的特点所呈现出的特殊画面效果进行研究，并且举例说明，充分展示中国数码插画的本土化特征，同时具备冲击国际数码插画市场的理论与现实依据。
[Abstract]:Since China entered a new stage of development, due to the rapid development of the market economy, the environment for the growth of the illustration industry has also shown a momentum of rebirth. In the decades of reform and opening up, with the introduction of international brands, The different cultural forms of foreign countries also come into people's lives. The words "global" and "international" are filled with people's eyes, although this kind of phenomenon makes our life more colorful and fashionable. But then came the lack of independent innovation. At this time, China is facing a crisis of cultural loss. Illustration is one of the methods of image expression, and it is also a means of showing the characteristic design of localization. We should emphasize the development of Chinese illustration industry, and expand to design, advertisement and publishing industry, so as to make up for the impact of culture on the market of Chinese cultural products, and strive to carry forward the national innovation of illustration design under multiculturalism. As a country with a relatively large population in the world, China's cultural market demand can be imagined, coupled with the auxiliary power of digitization. The emergence of new media has greatly enhanced the dissemination and influence of illustration design. The digital illustration industry is in its infancy in China's cultural market, and Chinese illustrator has a good level of painting ability and digital technology. As an illustrator industry with a strong influence on the cultural market, its development determines to some extent the level of development of the whole cultural market in China. China's illustration industry can be steadily improved, and will certainly promote the sustainable development of other cultural and creative industries. The art of illustration has also experienced a very long history in our country. It has the difference in form and meaning with modern digital illustration, but the root of it is similar. The early illustration art of our country has its distinct national characteristics. Today's digital illustration should also have a unique creative model. This paper is based on the creativity of digital illustration under the influence of multiculturalism. This paper discusses the new form of digital illustration, combines digital illustration design with Chinese fine brush painting art, studies the necessity and feasibility of the combination of the two forms of expression, and puts forward the line language in the fine brush painting art, respectively. The color charm and the essence of composition are introduced into the design of digital illustration, and the special picture effect presented by their respective characteristics is studied, and examples are given to illustrate the localization characteristics of Chinese digital illustrator. At the same time, it has the theoretical and practical basis to impact the international digital illustration market.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5;J212

【参考文献】