文人画在茶具纸质包装设计中的风格影响

发布时间：2018-03-30 21:20

本文选题：文人画　切入点：茶具　出处：《福建茶叶》2017年01期

【摘要】：在现代社会发展中随着中国茶叶与茶具的贸易兴盛,市场化的商品不断地向科技迈进时,包装已成市场竞争中不可缺的一部分。茶具的外观包装设计呈现出多种不同的包装形式,包括设计风格,包装材质,设计理念,设计主题等等,所传递出的文化性越来越被人们所重视。文人画与茶文化二者在精神追求上显得相得益彰,也对茶具本身所具有的精神文化内涵体现的非常自然和谐。传统文化元素、意境和人文精神在内外观的包装上逐渐符合着人们想要返璞归真的审美趣味。本文通过对文人画在茶具纸质包装设计中的风格影响来分析,就如何能够创造性地把中国文人画中的意趣追求运用于现代包装设计中并与之相融合,使之为市场中商品品牌、企业形象及商品的推广做出一个良好理论支撑具有十分重要的经济价值、实用价值和现实意义。
[Abstract]:In the development of modern society, with the prosperity of the trade between tea and tea set in China, when the market-oriented commodities are constantly advancing to science and technology, packaging has become an indispensable part of the market competition.The appearance packaging design of tea set presents many different packaging forms, including design style, packaging material, design idea, design theme and so on.Literati painting and tea culture are complementary to each other in the pursuit of spirit, and they are also very natural and harmonious to the spiritual and cultural connotation of tea set itself.The packaging of traditional cultural elements, artistic conception and humanistic spirit gradually accords with the aesthetic taste that people want to return to nature.By analyzing the influence of literati painting on the style of tea set paper packaging design, this paper analyzes how to creatively apply the artistic interest of Chinese literati painting to modern packaging design and make it a commodity brand in the market.It is of great economic value, practical value and practical significance to make a good theoretical support for the promotion of enterprise image and commodities.
【作者单位】：重庆大学艺术学院;
【分类号】：TS972.23;J212

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