真实性与商品化：日照农民画研究

发布时间：2018-03-31 12:39

本文选题：真实性　切入点：商品化　出处：《中国海洋大学》2013年硕士论文

【摘要】：农民画是一种民间艺术，也是一种社会现象，另外作为一种社会文化资源农民画以鲜明的地域特色、丰富多彩的风格类型以及特殊的文化内涵，引起了学者们的关注，，并逐渐进入旅游开发市场。日照农民画构图丰富饱满、色彩质朴艳丽、手法稚拙率真、地域特征鲜明，成为全国农民画百花园中一枝绚丽的花朵，也成为日照文化品牌一张亮丽的名片。当然，日照农民画自身发展过程中还存在着诸多问题。如何充分合理地对日照农民画进行资源开发和利用，促进其可持续发展，是急需研究的一个重要课题。本文以日照农民画为研究对象，以真实性理论、人类学、社会学、民俗学等理论为指导，采用理论和实践相结合的方法，围绕真实性和商品化以及两者之间的关系等问题，探究了日照农民画的真实性和商品化。文章首先对真实性理论的国内外研究现状进行了梳理总结，对农民画的相关研究进行了分类总结；接下来分析了日照农民画的发展现状，对日照农民画的发展历程进行了详细的梳理，介绍了日照旅游业的发展概况，并进行了旅游业对日照农民画的影响分析；文章主体部分通过非正式访谈和参与观察，收集了日照农民画创作生产的一手资料，试图对艺人视角下的农民画真实性要素进行深度分析，为此不仅对创作动机和创作构思进行了调查，而且通过素材积累、构思立意、构图三方面对日照农民画的创作过程进行了详细的论述；接下来一章通过日照农民画绣这一案例研究，实证分析了真实性和商品化之间的关系，并分析了日照农民画商品化的必然性和必要性；最后，根据前文对真实性和商品化及其关系的分析，文章尝试得出以下结论和思考：运动发展是日照农民画真实性的重要特征，商品化是日照农民画发展的必由之路；提出了日照农民画发展的两点建议：进行日照农民画旅游工艺品的开发和发挥政府的宏观指导作用。
[Abstract]:Peasant painting is a kind of folk art and also a kind of social phenomenon. As a social and cultural resource, peasant painting has attracted the attention of scholars with its distinctive regional characteristics, rich and colorful style types and special cultural connotations. And gradually entered the tourism development market. Rizhao farmers painting rich and full composition, simple and beautiful colors, simple and honest technique, distinctive regional characteristics, become a national farmers painting a beautiful flower in the garden, Of course, there are still many problems in the development of Rizhao farmers' paintings. How to develop and utilize the resources of Rizhao farmers' paintings fully and reasonably, so as to promote their sustainable development, It is an important subject in urgent need of study. Based on the theory of authenticity, anthropology, sociology, folklore and so on, this paper takes Rizhao Peasant painting as the research object, adopts the method of combining theory with practice, and revolves around the problems of authenticity, commercialization and the relationship between the two. This paper explores the authenticity and commercialization of Rizhao Peasants' paintings. Firstly, the article summarizes the domestic and foreign research status of authenticity theory, classifies and summarizes the related studies of Rizhao Peasants' paintings; then analyzes the development status of Rizhao Peasants' paintings. The development course of Rizhao farmer painting is combed in detail, the general situation of Rizhao tourism development is introduced, and the impact of tourism on Rizhao farmer painting is analyzed. This paper collects the primary data of Rizhao peasants' painting creation and production, and tries to make a deep analysis of the factuality elements of the peasant painting from the artist's perspective. For this reason, not only the creative motive and the creative conception are investigated, but also the idea is conceived through the accumulation of the material. The composition of the three aspects of the Rizhao farmer painting creation process was discussed in detail; the next chapter through the case study of Rizhao Peasant painting embroidery, empirical analysis of the relationship between authenticity and commercialization, Finally, according to the above analysis of authenticity and commercialization and their relations, the paper tries to draw the following conclusions and thinking: the development of sports is an important feature of the authenticity of Rizhao farmers' paintings. Commercialization is the only way for the development of Rizhao peasants' paintings, and two suggestions are put forward: to develop Rizhao peasants' tourist handicrafts and to give play to the government's macro-guiding role.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J219;F592.7

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