创意思维在商业插画设计中的引导性研究

发布时间：2018-04-11 03:19

本文选题：创意思维 + 商业插画　；参考：《哈尔滨理工大学》2017年硕士论文

【摘要】：创意思维对商业插画设计的引导性是指利用创意思维分析事物,选取设计元素应用到商业插画设计中。按照信息的传达功能和设计的情感需求,用创意思维来创造商业插画艺术形象的生命力,提升其商业价值,通过情感与形式分析,探寻崭新的创意思维概念。从理论层面上阐释了创意思维对商业插画设计的视觉引导、情感引导、商业价值引导。本文通过对创意思维的分析与理解诠释商业插画新的设计形态,主要以四个章节进行研究论述:第一章,就课题来源与研究目的进行展开,结合国内外的研究现状得出符合本文的研究方法。第二章,解析创意与思维之间的关系,了解创意思维的基本形式与个性特点,得知创意思维是在理性的逻辑下追求感性的形象,在聚合的标准上追求思维的发散,最终汇聚成新颖的视觉形象。而后在对创意思维的进程规律进行深入研究。第三章,认识商业插画的思维活动过程与创意表现方法,探索商业插画的视觉魅力,寻求独特的设计形式。在商业插画设计过程中,始终用创意思维去寻求新颖的视觉元素与个性的艺术效果。第四章,全面、分析创意思维对商业插画设计的引导性,用最具代表性的视觉元素阐释了思维引导后的设计规律,用视觉引导满足人们的情感需求,用创意思维挖掘商业价值,用商业插画提升产品经济,最终形成一系列的市场体系。
[Abstract]:The guidance of creative thinking to commercial illustration design refers to the use of creative thinking to analyze things and select design elements to be applied to commercial illustration design.According to the communication function of information and the emotional demand of design, creative thinking is used to create the vitality of commercial illustration art image, to enhance its commercial value, and to explore a new concept of creative thinking through emotional and formal analysis.The visual guidance, emotional guidance and commercial value guidance of creative thinking to commercial illustration design are explained theoretically.Through the analysis and understanding of creative thinking and interpretation of the new design form of commercial illustration, this paper mainly discusses four chapters: the first chapter, the origin of the subject and the purpose of the study are carried out.Combined with the domestic and foreign research situation, the research method is obtained.In the second chapter, we analyze the relationship between creativity and thinking, understand the basic forms and characteristics of creative thinking, and find out that creative thinking pursues perceptual image under rational logic, and seeks the divergence of thinking in the standard of convergence.Finally, it converges into a novel visual image.Then in the creative thinking of the process of in-depth research.In the third chapter, we understand the process of thinking and creative expression of commercial illustration, explore the visual charm of commercial illustration, and seek the unique design form.In the process of commercial illustration design, creative thinking is always used to seek new visual elements and artistic effects of personality.Chapter four, overall, analyzes the guidance of creative thinking to commercial illustration design, explains the design law after thinking guidance with the most representative visual elements, satisfies people's emotional needs with visual guidance, and excavates commercial value with creative thinking.Commercial illustration to enhance the product economy, and ultimately form a series of market system.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.5

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