国内优秀网络漫画的多角度研究

发布时间：2018-05-18 08:35

本文选题：网络漫画 + 主题　；参考：《北京邮电大学》2017年硕士论文

【摘要】：随着科技的进步,互联网的迅猛发展,人们的生活发生了巨大的变化。相比以前:社会节奏加快、生活工作压力加大,造成人们的心理及生理负担加重,为了适应快节奏的生活,人们渐渐养成了快餐式的阅读习惯,更愿意快速高效、轻松愉悦的获取直观形象的信息。在这种环境背景下,人们快速迈进了“读图时代”。相比密密麻麻、生硬呆板的文字信息,漫画更简单直观、生动形象,既符合用户碎片式、快餐式的阅读习惯,又能满足用户的视觉与精神需求。网络漫画是网络新媒体技术发展到一定阶段的必然产物,较之传统漫画具有自由灵活的主题、新颖多样的表现形式和艺术特征、多元有效的传播方式和营销模式,更符合人们日前阅读需求,深受广大人们所喜爱,并以惊人的速度蓬勃发展。作为动漫产业的重要组成部分,近年来网络漫画借助网络多媒体技术、数字技术迅速风靡全球,其发展态势充分彰显了其在文化产业链条上巨大的发展潜力,同时作为我国动漫产业链上的重要一环,具有不可估量的经济价值、文化价值和社会价值,其强劲的发展态势值得我们探索和研究。本文着眼于国内优秀网络漫画,针对性对网络漫画中的一种类型(积极向上、饱含正能量的励志主题的网络漫画),选取《滚蛋吧!肿瘤君》、《张小盒》、《阿狸》三个典型的优秀网络漫画多角度进行探讨研究。以三个网络漫画的主题(思想、创意、风格)、表现形式(呈现方式、表现手法、形象造型、形象色彩)、传播与营销为主线贯穿全文,彰显网络漫画在迅速发展的网络新媒体时代所展现的新的艺术特征。总结如何让网络漫画更好的呈现、更好的表达、更好的传播、更好的发展是本文探讨和研究的目的。如何让网络漫画作品吸引受众,赢得受众,让受众即认可又由衷的发自内心的喜爱,提出合理化的建议,同时让网络漫画更好的服务社会,是笔者选题重要原因。
[Abstract]:With the progress of science and technology, the rapid development of the Internet, people's lives have undergone tremendous changes. Compared with the past: social rhythm accelerated, life and work pressure increased, resulting in increased psychological and physiological burden, in order to adapt to the fast pace of life, people gradually developed a fast-food reading habits, more willing to quickly and efficiently, Easily and pleasantly access to visual image of the information. In this kind of environment background, the people entered the "picture reading age" quickly. Compared with dense, stiff text information, comic books are more simple and intuitive, vivid, not only in accordance with the user fragmentation, fast food reading habits, but also to meet the visual and spiritual needs of users. Network comics is the inevitable outcome of the development of new network media technology to a certain stage. Compared with traditional comics, it has a free and flexible theme, novel and diverse forms of expression and artistic features, multiple and effective modes of communication and marketing mode. More in line with the needs of people before the day, deeply loved by the majority of people, and at an astonishing pace of vigorous development. As an important part of the animation industry, in recent years, with the help of the network multimedia technology, the digital technology has quickly swept the world, and its development situation has fully demonstrated its huge development potential in the cultural industry chain. At the same time, as an important link in China's animation industry chain, it has inestimable economic value, cultural value and social value, its strong development situation is worth our exploration and research. This article focuses on the domestic excellent network comics, targeted to a type of network comics (positive, full of positive energy of inspirational theme of the network comic book, select "fuck off!" Tumor King, Zhang Xiaobo and Beaver, three typical excellent comics were studied from different angles. The main line is the theme of three network comics (thought, creativity, style, form of expression (presentation, expression, image modeling, image color, communication and marketing). It shows the new artistic features of network comics in the era of rapid development of new network media. The purpose of this paper is to summarize how to make web comics better presentation, better expression, better dissemination and better development. It is an important reason for me to choose this topic how to make the network comics attract the audience, win the audience, let the audience recognize and sincerely love from the heart, put forward the reasonable suggestion, at the same time let the network comics better serve the society.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.2

【参考文献】