当代绘本艺术在视觉传达设计中的应用研究

发布时间：2018-06-05 19:58

本文选题：绘本 + 艺术特质　；参考：《湖南工业大学》2013年硕士论文

【摘要】：“绘本”这一名词源自日本,英文译为Pieturebook,1976年台湾儿童美术家郑明进将其翻译为中文的“绘本”一词,继而迅速推广开来。“绘本”顾名思义,即是由绘图组成的文本,并添加相应或关键的文字予以配合,以某种图文默契的方式来展示作品涵义,创造出一种诗意的阅读境界。当今“读图时代”的来临加上“大众文化”的特性,绘本这一特殊的艺术形式借由种种契机迎来了自身繁衍与进化的黄金时期,并因其独特的艺术性和表现力被运用到视觉传达设计领域。通过调研法、文献研究法、案例分析法等研究方法,从美学、社会学、心理学、设计学等角度对绘本艺术展开分析研究,阐述其创作形式上的基本规律、技法要点、并重点探讨绘本艺术应用在视觉传达中所发挥的功能与优势,在传统媒介和新媒介中的应用形式,为绘本艺术与视觉传达设计的结合找到适合的契合点。论文的研究内容主要分为四部分,第一部分对绘本艺术的前世今生以及各国发展水平做出简要阐述；第二部分对绘本艺术的创作技巧与制作方式进行分析探讨；第三部分研究绘本艺术对不同读者与受众所带来的影响,以及在商业市场上所面临的成功与阻碍；第四部分重点探讨绘本艺术在视觉传达领域中的自身优势与表现形式及其发展空间。全文通过系统的分析研究,以期推动绘本艺术在视觉传达设计中的应用和发展。
[Abstract]:The term "picture book" originated in Japan and was translated into Pieturebook in English. In 1976, Cheng Mingjin, a Taiwanese child artist, translated it into Chinese "picture book", which was quickly popularized. "Picture Book", as the name implies, is a text composed of drawings, and the corresponding or key words are added to cooperate to show the meaning of the work in a way of tacit understanding, and to create a poetic reading realm. With the advent of "the Age of Picture Reading" and the characteristics of "popular culture", picture book, a special art form, ushered in the golden age of its own reproduction and evolution through various opportunities. And because of its unique artistic and expressive power is applied to the field of visual communication design. Through the methods of investigation, literature research, case analysis, and so on, from the angles of aesthetics, sociology, psychology, design and so on, this paper analyzes and studies the art of picture book, and expounds the basic rules and key techniques of its creative form. The functions and advantages of picture book art application in visual communication and the application forms in traditional media and new media are discussed in order to find a suitable fit point for the combination of picture book art and visual communication design. The research content of this paper is mainly divided into four parts. The first part gives a brief exposition of the art of picture book in the past life and the level of development in various countries, the second part analyzes and discusses the creative skill and the way of making picture book art. The third part studies the influence of picture book art on different readers and audiences, as well as the success and hindrance in the commercial market. The fourth part focuses on the art of picture in the field of visual communication their own advantages and forms of expression and development space. Through systematic analysis and research, this paper aims to promote the application and development of picture book art in visual communication design.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J205

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