《韧如铁线 花开如莲》铁线莲手绘书设计和商业应用研究

发布时间：2018-06-17 19:37

  本文选题：铁线莲 + 手绘植物　； 参考：《浙江理工大学》2017年硕士论文

【摘要】：本次设计的题目是《韧如铁线花开如莲》铁线莲手绘书设计与商业应用研究,应浙江虹越花卉股份有限公司的要求,宣传铁线莲花卉品种的形象,以达到吸引消费者喜爱并购买铁线莲的目标。本次毕业设计,通过16位铁线莲种植达人的故事串起全书结构,16种常见且受欢迎的铁线莲做插画,并通过一系列和此书相关的活动引起消费者对铁线莲的持续关注度,让铁线莲以更贴近大众的方式出现,并丰富手绘植物的图书市场。需求调研报告,根据本次铁线莲手绘书设计的要求,对手绘植物图书市场进行调研,重点包括国内外手绘植物图书、相关植物图书市场进行调研、汇总和分析,与多家出版社编辑进行沟通,了解出版社、花卉公司以及读者的想法,为本次设计供市场依据。文献研究报告,一方面涉及花文化理论研究,通过花卉文化与人类审美奠定理论基础。另一方面从手绘书在文化传播中的作用和商业应用价值这两方面进行研究,为课题创作供理论依据。实践报告部分,根据毕业设计选定的内容,研究市场需求、理论依据,并进行创作过程的分析。并对创作初期的思路和练习、创作实践效果与遇到的问题等方面进行总结分析。我的创作对象是喜爱铁线莲、热爱种植的读者,创作内容是绘制一本收录铁线莲众多个品种,有通俗易懂的专业养护知识,有众多和铁线莲结缘的美好故事,有一定文化积淀的雅俗共赏的铁线莲手绘书。为了使书的内容更加夯实,在书的末尾增添二维码,扫一扫可以看到更多书中的人物故事、铁线莲达人的种植心得、插画师的部分创作过程和相关品种的铁线莲养护知识。课题创作的成品是以铁线莲手绘书和系列衍生品的形式。在第一部分的作品图片里有完整的展示。
[Abstract]:The title of this design is "tough as iron thread flowers as lotus," Clematis handwritten book design and commercial application research, at the request of Zhejiang Hongyue Flower Co., Ltd., promote the image of clematis flower variety. In order to attract consumers to love and buy clematis. In this graduation project, 16 kinds of common and popular clematis are illustrated by the story of 16 clematis growers, and through a series of activities related to this book, consumers are concerned about the sustained attention of the clematis. Let Clematis come closer to the public and enrich the book market for hand-painted plants. Research report on demand, according to the requirements of the design of hand-painted books of Clematis, the market for hand-painted plant books is investigated, including domestic and foreign hand-painted plant books, and the related plant book markets are investigated, collected and analyzed. Communicate with publishers, floral companies and readers to provide market basis for this design. The literature research report, on the one hand, involves the theory of flower culture, and lays a theoretical foundation through flower culture and human aesthetics. On the other hand, the paper studies the role of hand-painted books in cultural communication and the value of commercial application to provide theoretical basis for the subject creation. Practice report part, according to graduation design selected content, research market demand, theoretical basis, and analysis of creative process. At the same time, the author summarizes and analyzes the ideas and exercises, the practical effect and the problems encountered in the early stage of creation. My object of creation is to love clematis, love to plant readers, creative content is to draw a collection of many varieties of clematis, there is easy to understand professional conservation knowledge, there are many and Clematis and the good story, There is a certain cultural accumulation of common appreciation of the hand-painted book of Clematis. In order to make the content of the book more solid, add the QR code at the end of the book, scan the story of more characters in the book, the planting experience of the Clematis Talent, part of the creative process of the illustrator and the maintenance knowledge of the related species of Clematis. The finished product of the subject is in the form of hand-painted books and series of derivatives of clematis. In the first part of the picture of the work has a complete display.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.5

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本文编号：2032218