苏南地区商业插画在平面设计中的应用

发布时间：2018-06-19 16:48

本文选题：苏南 + 商业插画　；参考：《艺术评论》2017年12期

【摘要】：正商业插画是指为企业或产品绘制插图,获得报酬,作者放弃作品所有权,只保留署名权的商业买卖行为。如今经济、文化飞速发展,插画已成为信息社会、消费社会不可或缺的时尚元素。它已经延伸到了商业品牌、服装、产品设计等领域中。本文是有关苏南地区平面设计领域商业插画应用的,将与传承和表现苏南文化相结合,推广苏南当地的文化。一、苏南地区商业领域插画设计的特征
[Abstract]:A positive commercial illustration is a commercial act in which an enterprise or a product is illustrated, paid for, and the author gives up the ownership of the work and retains only the right of signature. Nowadays, with the rapid development of economy and culture, illustration has become an indispensable fashion element in information society and consumer society. It has been extended to commercial brands, clothing, product design and other fields. This paper is concerned with the application of commercial illustrations in the area of graphic design in southern Jiangsu, combining with the inheritance and expression of southern Jiangsu culture, popularizing the local culture of southern Jiangsu. First, the characteristics of illustrations and designs in the commercial field of southern Jiangsu
【作者单位】：常州工学院艺术与设计学院;
【基金】：常州工学院校科研基金项目《苏南地区商业插画应用现状及对策研究》阶段性成果。项目编号:YN1542
【分类号】：J218.5;J51

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