地域文化元素在国际连锁酒店壁画设计中的应用研究

发布时间：2018-06-23 22:48

本文选题：地域文化 + 企业文化　；参考：《河北科技大学》2017年硕士论文

【摘要】：经济全球化促进了文化交流的多元化,推动了各行各业发展的国际化。国际连锁酒店已经引起人们的广泛关注。希尔顿酒店作为国际连锁酒店的代表,遍布世界各地。希尔顿酒店的发展促进了各国酒店文化的交流。由于地理位置和风土人情的差异,在酒店壁画设计中融入地域文化成为一个亮点。在中国的希尔顿酒店壁画设计中融入本地文化已成为趋势。例如,北京王府井希尔顿酒店壁画的设计取材于中国历史并采用了清末造型,南京万达希尔顿酒店壁画的设计取材于紫金山、中山陵、南京城门等具有南京地方特色的人文元素等。在国际连锁酒店壁画设计中融入地域文化可以促进世界酒店文化的交流与发展。本文以壁画的相关理论以及对世界各地知名酒店的现状调研作为研究的基础,通过对地域文化相关理论的探讨,提取了河北地域文化中的赵州桥、磁州窑、武强年画和毗卢寺等具有代表性的元素,结合石家庄希尔顿酒店的实际情况和要求,通过对色彩、材质、结构与技术等设计要素的有机结合,完成具有河北地域文化特色的石家庄希尔顿酒店顶点吧壁画设计。通过石家庄希尔顿酒店壁画的设计实践,进一步完善地域文化在国际连锁酒店壁画设计中的应用研究。
[Abstract]:Economic globalization promotes the diversification of cultural exchanges and promotes the internationalization of the development of all walks of life. International hotel chains have attracted widespread attention. Hilton Hotel as an international hotel chain representative, all over the world. The development of Hilton Hotel promotes the exchange of hotel culture in various countries. Because of the difference of geographical location and local customs, the integration of regional culture into the design of hotel murals becomes a bright spot. It has become a trend to incorporate local culture into the murals of Hilton Hotel in China. For example, the design of the Hilton Hotel murals in Wangfujing, Beijing, is based on the history of China and the design of the murals of the late Qing Dynasty. The design of the murals of the Wanda Hilton Hotel in Nanjing is based on Zijinshan Mountain, Sun Yat-sen Mausoleum, Nanjing city gate and so on has the Nanjing local characteristic humanities element and so on. The integration of regional culture into the design of international chain hotel murals can promote the exchange and development of hotel culture in the world. Based on the related theory of murals and the investigation of the current situation of famous hotels around the world, this paper extracts the Zhaozhou Bridge and Cizhou Kiln from Hebei's regional culture through the discussion of the relevant theories of regional culture, such as Zhaozhou Bridge, Cizhou Kiln, and so on. The representative elements such as Wuqiang New year Pictures and the Visa Temple, combined with the actual situation and requirements of the Hilton Hotel in Shijiazhuang, are organically combined with the design elements such as color, material, structure and technology. Complete with Hebei regional cultural characteristics of the Hilton Hotel Shijiazhuang vertex bar murals design. Through the design practice of Hilton hotel murals in Shijiazhuang, the application of regional culture in the design of international chain hotel murals is further improved.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.6

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