晚清外销画与深圳大芬村绘画相比较看中国商业绘画的发展与变化

发布时间：2018-08-16 15:53

【摘要】：所谓商业绘画又称“商品画”，是大众对廉价艺术品的俗称。甚至，“商品画”一度成为没有学术性，只能满足普通大众消费需求的“行画”的代名词。行画起源于韩国的商品油画，传与香港称韩画，后传入中国大陆以广东最初称为行画，目前主要分布在深圳大芬村，浙江义乌，山东青岛，福建厦门和莆田等几个地区。它的种类包括油画国画，装饰画等各种绘画形式，销售方式主要依靠成批流水线加工生产出口贸易或者对内销售。我认为晚清的外销画也是属于商品画的一种，并且是早期商品画的具有典型性的案例，而大芬村的商品画则是当今我国商品画最为聚集，最为典型的集散地，所以这两者存在继承和发展的关系，有究的可能性。通过调查目前我国商业绘画的发展状况，了解到商业绘画的发展一直处于混乱模式，没有有效的机制，造成了全民对绘画的模糊认识，，所以对商业绘画的研究具有迫切性和必要性。因为研究范围定在晚清的外销画和深圳的大芬村绘画，晚清时期的外销画尚有一些资料可以借鉴，大芬村的绘画可以满足现场考察调研的要求，所以方便的研究条件为论文写作提供了基础，也大大提高了研究的可行性。通过社会实际调查、历史文献研究、概念分析和对比研究的方法来当作论文的手段进行研究。努力发现中国商业绘画的发展趋势；通过对商业绘画发展的分析，进一步把商业绘画和纯绘画有所区分，一方面促进商业绘画的良性发展，另一方面促进纯绘画的更好发展；通过实际调查和研究的方法，总结绘画和普通民众的关系，让绘画走进普通人民，普及大众的审美。再者由于现阶段各大美术院校在课程教学中对市场分析的不足，因此，研究商业绘画的发展历程业直接为商业绘画教学提供研究方法和理论参考。
[Abstract]:The so-called commercial painting, also known as "commodity painting," is a popular name for cheap art. Even, "commodity painting" once became a synonym for "line painting", which could only satisfy the needs of the general public. The line painting originated from South Korea's commodity oil painting, spread with Hong Kong and called Korean painting, and was later introduced to mainland China as "line painting" in Guangdong. At present, it is mainly distributed in Shenzhen Dafen Village, Zhejiang Yiwu, Shandong, Qingdao, Fujian, Xiamen, Putian and other regions. Its types include oil painting, decorative painting and other forms of painting, sales mainly rely on batch assembly line processing to produce export trade or internal sales. I think that the export painting of the late Qing Dynasty is also a kind of commodity painting, and it is a typical case of the early commodity painting, while the commodity painting of Dafen Village is the most concentrated and the most typical distribution center of the commodity painting in our country today. So there is a relationship between inheritance and development, there is the possibility of investigation. By investigating the current situation of the development of commercial painting in our country, we know that the development of commercial painting has been in a chaotic pattern and there is no effective mechanism, which has resulted in a vague understanding of painting by the whole people. Therefore, the study of commercial painting is urgent and necessary. Because the scope of the study is fixed in the late Qing Dynasty and in Shenzhen's Dafen Village painting, there are still some materials to be used for reference in the late Qing Dynasty. The Dafen Village painting can meet the requirements of on-the-spot investigation and investigation. So the convenient research condition provides the foundation for the thesis writing and greatly improves the feasibility of the research. Through the methods of social investigation, historical literature research, conceptual analysis and comparative study, this paper is used as a means of research. Through the analysis of the development of commercial painting, we can further distinguish commercial painting from pure painting, on the one hand, promote the benign development of commercial painting, on the other hand, promote the better development of pure painting; Through the method of actual investigation and research, this paper summarizes the relationship between painting and ordinary people, lets painting enter ordinary people and popularizes popular aesthetics. Furthermore, due to the lack of market analysis in the course teaching of art colleges at this stage, the study of the development of commercial painting industry directly provides research methods and theoretical reference for the teaching of commercial painting.
【学位授予单位】：西安美术学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J209.2

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