汽车摄影的人性化表现

发布时间：2018-04-20 14:16

本文选题：汽车摄影 + 人性化　；参考：《清华大学》2004年硕士论文

【摘要】：科学技术的发展使人类渐渐在各种各样的技术包围中迷失了自我,一些有识之士开始对人自身的价值与意义开始重新思考,逐步又回到以人为中心的社会发展轨道上来。这也是自文艺复兴以来人性化思想真正意义上的再次苏醒。发展到今天,人性化思想已经渗透到了社会的各个领域,成为这个时代的显著特征。广告摄影中的汽车摄影也不例外的受到社会政治、科技、艺术等综合因素的影响,必然要反映现时代的特征。在我国,汽车广告摄影行业刚刚起步,但发展迅速,汽车摄影理论的不成熟与它日渐重要的地位,反映出汽车广告摄影的市场有着巨大潜力。本文探求的主要目的,是通过汽车摄影人性化的表达方式,以有形的汽车“物质态”去反映和承载无形的“精神态”。文章共分为七个章节:第一章引言简要说明了研究汽车摄影人性化表现的理论意义和现实意义;第二章人性化概念的提出主要从人性化概念的由来、人文与人道、人性化概念理解等几部分对人性化的概念作了一定的探索和总结,从时代横向和历史纵向两个角度论证了人性化这一大趋势必然性的原因;第三章对汽车行业的发展作了简单的陈述,分析了国内汽车行业的发展现状以及汽车摄影与汽车广告的关系,并对目前国内外汽车摄影行业的现状作了比较分析;第四章总结了汽车摄影的人性化表达的涵义,并提出了对汽车摄影师的五点要求;第五章从专业的角度详细分析总结了汽车广告摄影中表现人性化的创意方法以及相关技术知识;第六章对典型汽车摄影作品的人性化表现题材进行实际的调查和分析;第七章总结了汽车摄影人性化表现的主旨以及在新时代汽车摄影师在进行创作表现的总体原则。在汽车广告摄影中应该除了对商业价值的追求和引导消费以外,还具有一定的审美价值和文化意义,本文力图将人性化概念具体到汽车广告摄影中, 结合现时代对人本精神尊重的重要特征,分析总结出具有一定现实意义的汽车广告摄影的人性化表现理论。
[Abstract]:With the development of science and technology, human beings gradually lose themselves in all kinds of technological encirclement, and some people of insight begin to rethink the value and significance of human beings, and gradually return to the track of human-centered social development. This is also since the Renaissance humanization thought true sense of awakening again. Today, humanization has penetrated into all fields of society and has become a prominent feature of this era. Automobile photography in advertising photography is no exception affected by social politics, science and technology, art and other comprehensive factors, must reflect the characteristics of the times. In China, the automotive advertising photography industry has just started, but the rapid development of automotive photography theory and its increasingly important position, reflects the automotive advertising photography market has a great potential. The main purpose of this paper is to reflect and carry the intangible "spiritual state" through the humanized expression of automobile photography and the tangible "material state" of the automobile. The article is divided into seven chapters: the first chapter is a brief introduction to the theoretical and practical significance of the study of the humanization of automotive photography, the second chapter is mainly from the origin of the concept of humanization, humanity and humanity. Some parts, such as the understanding of the concept of humanization, have made a certain exploration and summary of the concept of humanization, and demonstrated the reasons for the inevitability of the trend of humanization from the horizontal and historical angles of the times. The third chapter makes a brief statement on the development of automobile industry, analyzes the current situation of domestic automobile industry and the relationship between automobile photography and automobile advertising, and makes a comparative analysis of the present situation of domestic and foreign automobile photography industry. The fourth chapter summarizes the meaning of humanized expression of automobile photography, and puts forward five requirements for automobile photographers; The fifth chapter analyzes and summarizes the creative methods and related technical knowledge of humanization in automotive advertising photography from a professional point of view, the sixth chapter carries on the actual investigation and analysis to the humanized performance theme of the typical automobile photography works; The seventh chapter summarizes the purport of humanized performance of automotive photography and the general principles of creative performance of automotive photographers in the new era. In automotive advertising photography, in addition to the pursuit of commercial value and guide consumption, it should also have a certain aesthetic value and cultural significance. This paper tries to put the concept of humanization into the automobile advertising photography, combining with the important characteristics of respect for humanistic spirit in the present era, and analyzes and sums up the humanized performance theory of automobile advertising photography with certain realistic significance.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：J419.9

【参考文献】