陕西白酒包装的造型与装饰设计研究

发布时间：2018-01-15 22:03

本文关键词：陕西白酒包装的造型与装饰设计研究　出处：《西安理工大学》2010年硕士论文　论文类型：学位论文

【摘要】： 白酒包装设计作为现代包装设计的一个门类,应遵循科学性、实用性、经济性、审美性、创造性等现代设计共同的基本原则。现代的白酒包装设计突破了传统白酒包装的概念,是技术与艺术的完美结合,是美化生活和创造商业价值的手段。在市场不断出现、销售方式不断改变的今天,一个精美别致的酒包装,不仅能给人以美的享受,使人乐于收藏,而且能直接刺激消费者的购买欲望,达到促进销售的目的。陕西白酒的历史源远流长,并具有独特的文化内涵和鲜明的民族文化特征。本文首先从白酒产品的国内外历史以及发展、现状等,使读者了解白酒包装的基本情况,对酒包装有基本的认识；其次从陕西白酒的酒文化与酒类产品的现状入手,从它的特征、功能、发展演化等方面对其进行了归类分析与研究,并系统的介绍了陕西白酒系列产品：太白酒、杜康酒、西凤酒、长安老窖等；接着深入研究了陕西白酒包装的几个突出特点,对陕西白酒包装的品牌包装以及产品包装进行详细分析,也就是论文第三章,属于侧重点部分,其后详细分析了陕西白酒包装出现的问题；最后,是对陕西白酒包装出现的问题进行改善,重点是结合自己的设计实践,运用传统凤和龙的图案为基本元素,进行陕西白酒外包装设计,并从外包装的绿色环保再利用上进行改善,同时,对陕西白酒包装的发展趋势进行展望,希望能够促进陕西白酒包装在使用功能上更实用、材料上更环保、内涵上更能体现陕西白酒文化特色。
[Abstract]:As a kind of modern packaging design, liquor packaging design should be scientific, practical, economical and aesthetic. Modern liquor packaging design breaks through the concept of traditional liquor packaging and is a perfect combination of technology and art. It is a means to beautify life and create commercial value. Today, when the market is constantly emerging and the way of sale is constantly changing, a fine and chic wine packaging can not only give people the enjoyment of beauty, but also make people happy to collect. And can stimulate consumer's purchase desire directly, achieve the purpose of promoting sale. Shaanxi liquor has a long history, and has a unique cultural connotation and distinct national cultural characteristics. Firstly, this article from the domestic and foreign history of liquor products and development, current situation and so on. Make readers understand the basic situation of liquor packaging, and have a basic understanding of liquor packaging; Secondly, starting with the present situation of liquor culture and liquor products in Shaanxi Province, this paper analyzes and studies the characteristics, functions, development and evolution of liquor in Shaanxi Province. And introduced the Shaanxi liquor series products systematically: Taibai wine, du Kang wine, Xifeng wine, Changan Laojiao and so on; Then in-depth study of Shaanxi liquor packaging several prominent characteristics, Shaanxi liquor packaging brand packaging and product packaging detailed analysis, that is, the third chapter of the paper, belong to the key part. Then the problems of Shaanxi liquor packaging were analyzed in detail. Finally, it is to improve the problems of Shaanxi liquor packaging, focusing on the combination of their own design practice, the use of the traditional Phoenix and dragon patterns as the basic elements, Shaanxi liquor packaging design. At the same time, the development trend of Shaanxi liquor packaging is prospected. It is hoped to promote Shaanxi liquor packaging to be more practical in using function and more environmentally friendly in materials. The connotation of Shaanxi liquor culture can better reflect the characteristics.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TS262.3

【参考文献】