央视春晚礼服设计风格演变及装饰艺术研究

发布时间：2018-04-11 20:16

本文选题：央视春晚 + 礼服设计　；参考：《广东工业大学》2013年硕士论文

【摘要】：春节是中国传统节庆中最重要的节日,是中国百姓全家团聚的最佳时机,这不仅象征着全家的团结,同时也是百姓对未来寄托新希望的佳节。从1983年起,中央电视台为了庆贺这一隆重节日,为百姓推出了春节联欢晚会这一庆典娱乐节目,从它诞生的那一刻起至今,春节联欢晚会已经成为百姓生活中一个不可或缺的重要内容。春节联欢晚会不仅为人们带来了喜气与娱乐,春晚的节目主持人和演员的着装也为百姓带来了美的享受和时尚的信息,这些主持人和演员的形象很快成为人们竞相模仿的对象。春晚主持人和演员的着装对改变、提升中国百姓的形象,推动中国时尚产业的发展起到了积极的作用。 20世纪以后的中国服饰一再被西化,到20世纪80年代末,中国传统的服饰几乎特色日渐衰微,就连那些充满无限风情的各少数民族服饰也在无情的萎缩,而春晚就在这种情况下应运而生。自1983年第一届央视春晚起,央视春晚已经走过了三十个年头。三十年来春晚从一台朴素的晚会成长为一年一度的国家盛典,也成为除夕夜里一个重要的新民俗,在不知不觉间影响着人们的生活和思维方式,留给全国观众许多美好而又经典的回忆。本文以春晚女装礼服为着眼点,研究礼服设计风格与装饰艺术,笔者根据服装风格演变将春晚女装礼服分为三个时期分别为朴素期、华丽期、个性期。三十年来,随着时代的发展和社会的进步,大众的文化素质和审美品位也在改变和发展,观众对春晚也越来越挑剔。从最近几年大众对央视礼服的网络点评可以看出,普通民众对央视春晚礼服设计评价的参与积极性很高,说明大众对春晚服饰设计的关注。同时,央视春晚的礼服设计也起着引导时尚潮流,引领当代服饰文化的一个风向标,它的审美情趣和价值取向,对央视春晚服饰设计风格演变和装饰艺术的研究,具有着普遍的意义和实用价值。本文梳理了央视春晚礼服的发展历程,站在新的高度上对央视春晚的礼服的发展演变进行整体性的综合研究。这既是对央视春晚礼服成功经验的总结,也寄望于能够探索出特有的设计规律,有助于影响未来的礼服艺术发展走向。同时对春节联欢晚会礼服的装饰工艺研究,有助于我们对大型晚会、大型表演场所的特殊定制工艺有一个史加清晰的了解和把握,也将促使我们能够更好地运用大众市场化运作中,有助于市场的开发和特殊工艺技术的实践。
[Abstract]:The Spring Festival is the most important festival in the Chinese traditional festival and the best time for the Chinese people to be reunited with Family Mart, which not only symbolizes the unity of Family Mart, but also serves as a season for the people to hope for the future.Since 1983, in order to celebrate this grand festival, CCTV has launched the Spring Festival Gala, a celebration and entertainment program for the people, from the moment it was born to the present.The Spring Festival Gala has become an indispensable and important part of people's life.The Spring Festival Gala has not only brought joy and entertainment to people, but also brought beautiful enjoyment and fashion information to the people by the dress of the hosts and actors of the Spring Festival Gala. The image of these hosts and actors has quickly become the object of people's competition and imitation.The dress of the hosts and actors of the Spring Festival Gala has played a positive role in changing the image of Chinese people and promoting the development of Chinese fashion industry.Since the 20th century, Chinese clothing has been westernized again and again. By the end of the 1980s, almost the characteristics of Chinese traditional costumes had declined day by day, and even the costumes of the various ethnic minorities, which were full of infinite customs, were shrinking mercilessly.And the Spring Festival Gala came into being in this situation.Since the first CCTV Spring Festival Gala in 1983, CCTV Spring Festival Gala has gone through 30 years.In the past 30 years, the Spring Festival Gala has grown from a simple evening party to an annual national festival. It has also become an important new folklore on New year's Eve, which has unconsciously affected people's life and way of thinking.Many beautiful and classic memories are left to the national audience.Based on the dress design style and decorative art, the author divides the dress into three periods: plain period, ornate period and personality period according to the evolution of dress style.In the past 30 years, with the development of the times and the progress of the society, the cultural quality and aesthetic taste of the masses are also changing and developing, and the audience is becoming more and more picky about the Spring Festival Gala.In recent years, it can be seen that the ordinary people have a high enthusiasm to participate in the evaluation of CCTV's spring evening dress design, which shows that the masses pay attention to the dress design of the Spring Festival Gala.At the same time, the dress design of CCTV Spring Festival Gala also plays a leading role in fashion trend, leading a vane of contemporary dress culture, its aesthetic interest and value orientation, and the research on the evolution of dress design style and decorative art of CCTV Spring Festival Gala.It has universal significance and practical value.This article combs the CCTV spring evening dress development course, stands on the new height to the CCTV spring evening dress development evolution carries on the overall comprehensive research.This is not only the summary of the successful experience of CCTV's spring evening dress, but also the hope that it can explore the unique design rules, which will help to influence the future development trend of the tuxedo art.At the same time, the study on the decorative technology of the dress for the Spring Festival Gala will help us to have a clear understanding and grasp of the special custom-made technology of the large-scale evening parties and large-scale performance venues.It will also promote us to make better use of the mass market operation and help the development of market and the practice of special technology.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TS941.2

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