腾飞装饰材料公司发展战略研究
发布时间：2018-12-15 08:57
【摘要】：家装的配置和营销是一种创造性与舒适性相结合的理念，是一种高端的思维运作模式，在不断的主观意识和客观环境中，进行有效的规划和提出方案为人类营造品质就是生活的室内环境效果，将成为家装行业未来发展有效的助推力。 随着金融全球化的高速发展，装饰材料行业在宏观环境下成为房地产领域不可或缺的必要元素，人类也将更为注重如何打造具有文化内涵的家居体验，本人主要以家装行业的发展历程，营销战略，，社会环境，未来前景作以下解析和研究，从而更好的令人们清楚什么才是符合现代生活节奏的完美元素，诠释一种与众不同的生活环境以及审美情趣。在腾飞装饰材料公司的任职与研究中取得了较为显著的成绩，在理论与实践的有效整合下，最终收获对家装行业的空间设计构思以及领域发展的突破，减少客观因素的阻力，最终开拓腾飞装饰的高端市场，创造属于腾飞的专业营销模式！
[Abstract]:The configuration and marketing of home furnishings is a combination of creativity and comfort, is a high-end thinking mode of operation, in the constant subjective consciousness and objective environment, Carrying on effective planning and putting forward the plan to create the quality for human being is the indoor environmental effect of life, which will become the effective booster of the future development of the home decoration industry. With the rapid development of financial globalization, decoration material industry has become an indispensable element in the real estate field in the macro environment, and human beings will pay more attention to how to create a home experience with cultural connotations. I mainly make the following analysis and research on the development course, marketing strategy, social environment and future prospects of the family decoration industry, so as to make people better understand what is the perfect element that conforms to the rhythm of modern life. Annotate a kind of unusual living environment and aesthetic interest. In Tengfei decoration material company's position and the research has obtained the more remarkable achievement, under the theory and the practice effective integration, the final harvest to the home decoration profession spatial design idea and the domain development breakthrough, reduces the objective factor resistance, Finally open up the high-end market of Tengfei decoration, create a professional marketing model belonging to Tengfei!
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272
本文编号：2380373
[Abstract]:The configuration and marketing of home furnishings is a combination of creativity and comfort, is a high-end thinking mode of operation, in the constant subjective consciousness and objective environment, Carrying on effective planning and putting forward the plan to create the quality for human being is the indoor environmental effect of life, which will become the effective booster of the future development of the home decoration industry. With the rapid development of financial globalization, decoration material industry has become an indispensable element in the real estate field in the macro environment, and human beings will pay more attention to how to create a home experience with cultural connotations. I mainly make the following analysis and research on the development course, marketing strategy, social environment and future prospects of the family decoration industry, so as to make people better understand what is the perfect element that conforms to the rhythm of modern life. Annotate a kind of unusual living environment and aesthetic interest. In Tengfei decoration material company's position and the research has obtained the more remarkable achievement, under the theory and the practice effective integration, the final harvest to the home decoration profession spatial design idea and the domain development breakthrough, reduces the objective factor resistance, Finally open up the high-end market of Tengfei decoration, create a professional marketing model belonging to Tengfei!
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272
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