快餐店室内装饰设计中视觉符号的应用研究

发布时间：2019-06-18 08:16

【摘要】：随着现代生活节奏的日益加快,快餐已经变成人们日常饮食的一部分。在充满竞争和压力的生活工作中,人们需要精神的放松和调剂,对生活环境的要求越来越高。因此快餐店不只是需要满足用餐的基本功能,更需要具有一定的休闲娱乐功能,通过装饰设计传达某种文化情感来满足人们的精神需求。但是在我们实际生活中,面向于大众的快餐业的室内装饰设计并没有得到足够的重视,缺乏企业形象和品牌的塑造。趋于模式化、单一化的室内装饰设计长久之后会给人们带来枯燥乏味没有创新的感觉。更有一些小规模的快餐店装饰简陋,没有特色,不具美感。因此如何走出快餐店室内装饰设计的“模式化”误区,营造个性化,主题鲜明,并融入文化内涵的快餐店室内装饰设计已成为我国快餐店发展过程中所面临的一个重要问题。本文将视觉符号理论引入快餐店室内装饰设计中,探索快餐店室内装饰设计的新思路、新方法。首先,通过了解符号的概念、视觉符号的特征以及视觉符号的历史演进,分析出视觉符号理论对快餐店室内装饰设计发展有重要意义。其次,对视觉符号的分类进行研究,分别分析了图像符号、指示符号、象征符号和色彩符号在快餐店室内装饰设计中的具体应用。并在此基础上总结出快餐店室内装饰设计中视觉符号的设计原则、创意构思方式和设计程序等内容,为后续快餐店室内装饰实例设计奠定基础。最后,运用以上理论对美国加州牛肉面大王快餐店进行室内装饰设计的实践,对快餐店室内装饰提出可行性的设计方法,从而将理论分析与实际案例相结合来完善论文。
[Abstract]:With the increasing pace of modern life, fast food has become a part of people's daily diet. In the competitive and stressful life and work, people need spiritual relaxation and adjustment, and the requirements for the living environment are getting higher and higher. Therefore, fast food restaurants not only need to meet the basic functions of eating, but also need to have a certain leisure and entertainment function, through decorative design to convey a certain cultural feelings to meet people's spiritual needs. However, in our real life, the interior decoration design of fast food industry for the public has not been paid enough attention, and there is a lack of corporate image and brand shaping. Tend to model, simple interior decoration design will bring people a sense of boredom and no innovation for a long time. There are some small fast food restaurants with simple decoration, no characteristics, no sense of beauty. Therefore, how to get out of the misunderstanding of "pattern" in the interior decoration design of fast food restaurants, create personalized, distinctive theme, and integrate into the cultural connotation of fast food restaurant interior decoration design has become an important problem in the process of the development of fast food restaurants in our country. In this paper, the theory of visual symbols is introduced into the interior decoration design of fast food restaurants, and the new ideas and methods of interior decoration design of fast food restaurants are explored. First of all, by understanding the concept of symbols, the characteristics of visual symbols and the historical evolution of visual symbols, this paper analyzes that the theory of visual symbols is of great significance to the development of interior decoration design of fast food restaurants. Secondly, the classification of visual symbols is studied, and the application of image symbols, indicator symbols, symbols and color symbols in the interior decoration design of fast food restaurants is analyzed respectively. On this basis, the design principle, creative conception mode and design program of visual symbols in the interior decoration design of fast food restaurants are summarized, which lays the foundation for the follow-up interior decoration design of fast food restaurants. Finally, the practice of interior decoration design of California beef noodle king fast food restaurant is carried out by using the above theory, and the feasible design method of fast food restaurant interior decoration is put forward, so as to combine the theoretical analysis with the actual case to perfect the paper.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J525

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