“养生斋”五谷杂粮系列包装设计

发布时间：2019-06-26 23:47

【摘要】：随着消费者对五谷杂粮包装的功能性、审美性等多方面多层次的比较与多元选择的变化,设计者需要考虑如何将五谷杂粮的营养、健康的搭配方式融入包装设计精髓中,还需要考虑五谷杂粮消费群体的精神需求、文化层次差异品牌特性等因素。通过对市场观察以及问卷调查的深入,进而对比同类产品,总结分析市场消费群体选择购买的意愿等,从而准确把握包装设计定位方向。五谷杂粮品牌遵循“自然、简约、古朴”的核心原则,追崇自然原生态的,以及绿色健康的生活态度。因此,“养生斋”五谷杂粮品牌定位是崇尚自然、简约,朴实、大方。“养生斋”五谷杂粮包装设计将采用“中国元素”造型,如扇形、中国结、国画装裱等;采用镂空、重叠、角偶装饰等设计手法,将中国元素造型运用到原生态纸、布材料的包装设计中去,使融入中国元素的原生态材料的包装设计更能体现其亲和力,将传统文化表现得淋漓尽致。
[Abstract]:With the functional and aesthetical comparison of grain packaging and the change of multiple choices, designers need to consider how to integrate the nutrition and healthy collocation of grain into the essence of packaging design, as well as the spiritual needs of grain consumers and the brand characteristics of different cultural levels. Through the deepening of market observation and questionnaire survey, and then compare the same kind of products, summarize and analyze the willingness of market consumers to choose to buy, so as to accurately grasp the orientation of packaging design. The grain brand follows the core principle of "nature, simplicity and simplicity", and pursues the natural original ecology, as well as the green and healthy attitude towards life. Therefore, "Yangsheng Zhai" grain brand positioning is to advocate nature, simplicity, generous. "Yangshengzhai" grain packaging design will use "Chinese elements" shape, such as fan shape, Chinese knot, traditional Chinese painting mounting and so on; using hollowed-out, overlapping, corner decoration and other design techniques, the Chinese element modeling will be applied to the packaging design of original ecological paper and cloth materials, so that the packaging design of original ecological materials integrated with Chinese elements can better reflect its affinity and express the traditional culture incisively and vividly.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TS206.2;TS213

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