营销理念中的普通高校舞蹈学专业课程建设研究

发布时间：2018-06-12 04:51

本文选题：舞蹈营销 + 文化产业营销　；参考：《云南艺术学院》2014年硕士论文

【摘要】：舞蹈学专业的毕业生在现阶段逐渐开始面临着就业压力增加的现状，而舞蹈学专业的学习也在这样的社会环境之下显示出来了一些难以掩盖的劣势，，所以为了能够增加就业的几率和提高毕业生对于本专业的推广运用能力，本文在对于文化产业营销课程的相关理论知识的研究基础上进行了舞蹈营销的相关可能性的探寻，舞蹈营销是一种作为舞蹈专业的推广辅助的新型的教学理念，但是由于这一项课程的建立和提出尚且出于初级阶段，所以可以供参考的专业资料文献不是非常；在这样的研究背景之下，由于国内目前能够参考的相关专业案例较少，这一类舞蹈营销的课程就显得非常难以起步。但是作为师范大学的舞蹈学专业来说，并非属于师范类的专业教学，就需要在一个已经相对较为成熟的师范类的教育环境之中打造出来能够推广舞蹈专业的教学模式，这样才能够逐渐改善舞蹈学专业的学生就业问题。以首都师范大学音乐学院为例的舞蹈营销课程的构建主要是借鉴了文化产业的营销模式和营销理念，初步构想和实行的一种有参照基础的新型营销模式，本文在对于该课程构建的相关理论进行论述之余，通过对于在校学生，专家教师，毕业生群体，招收工作人员的问卷调查和走访进行了舞蹈营销课程存在的利弊进行分析，希望细化的分析能够具体对于该课程类别的设立有着积极的参考作用。
[Abstract]:In the present stage, the graduates of dance majors are gradually facing the present situation of increasing employment pressure, and the study of Dance Majors also shows some disadvantages which are difficult to cover up in this social environment. So in order to increase the probability of employment and improve the ability of the graduates to promote the application of this major, this article is on the basis of this On the basis of the related theoretical knowledge of the cultural industry marketing course, the related possibilities of dance marketing are explored. Dance marketing is a kind of new teaching idea which is a kind of promotion assistant of dance specialty. However, because of the establishment and the initial stage of this course, it can be used for reference. The material literature is not very very; under this background, the course of this kind of dance marketing is very difficult to start because of the few related professional cases that can be referred to at home. However, as the dance major of Normal University, it is not a teacher's specialized teaching, it needs to be relatively mature in one. In the education environment of normal school, the teaching model of Dance Majors can be popularized so that the students' employment problem can be improved gradually. The construction of dance marketing course of Capital Normal University music college is mainly based on the marketing model and marketing concept of cultural industry. In this paper, a new marketing model with reference basis is described in this paper. After discussing the relevant theories of the course, this paper analyzes the advantages and disadvantages of the dance marketing course through the questionnaire investigation and visit of the students, the experts, the graduates and the recruits, hoping that the detailed analysis can be specific. It has a positive reference function for the establishment of this course category.
【学位授予单位】：云南艺术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J792

【参考文献】