格式塔（完形）原理在视觉传达设计中的应用与研究

发布时间：2018-01-14 00:11

本文关键词：格式塔（完形）原理在视觉传达设计中的应用与研究　出处：《天津美术学院》2007年硕士论文　论文类型：学位论文

【摘要】： 视觉传达设计是基于人的生理、心理和社会文化的需要的层次上进行的,体现着人与社会、人与自然、人与人之间的和谐关系。格式塔(完形)原理认为,人们知觉到的形不是客观地模仿,而是当点睛看到每个对象是知觉的建构活动。视觉传达设计就本质而言是视知觉活动,受到视觉思维方式的制约。形的生成视知觉的瞬间组织的产物,是由知觉组织成的整体。整体不等于各个构成要素之和,并能从背景中与其他物体清晰的分离开来。视觉传达设计是通过图形的编码手段(即符号化过程)与现实世界进行交流与转换的。受众对于图形的理解便是对图形编码的译码过程。我们生活在符号的世界中,符号的表意性象征,利用符号象征的内驱力,刺激人们的内在体验通过图形符号转变为可传达性的隐在的结构图式,体现着人类的生命的原动力和更深层心理因素的影响,激发与受众的思想、情感相契合,强调对象整体和心理整体的同构所达到内心深处的沟通与共鸣。形成强烈的冲击力唤起受众内心的触动,激发共鸣。在传达与感知、交流与共鸣过程中感受设计作品有形之外的无形,通过视觉上的冲击,唤醒受众无意识心理,从而达到传递信息诉求理念的目的。
[Abstract]:Visual communication design is based on the needs of human physiology, psychology and social culture, reflecting the harmonious relationship between man and society, between man and nature, between man and man. The form people perceive is not imitated objectively, but when each object is perceived as a constructive activity of perception. Visual communication design is essentially visual perceptual activity. Restricted by the visual mode of thinking. The formation of the form of visual perception of the instantaneous organization of the product, is a whole of perceptual organization. The whole is not equal to the sum of the various elements. And can be clearly separated from the background from other objects. Visual communication design is through the graphic coding means (that is, symbolization process). The audience's understanding of graphics is the decoding process of graphic coding. We live in the world of symbols, symbolic ideographic symbols, using the internal drive of symbolic symbols, stimulate people's internal experience through graphic symbols to convey the hidden structure of the pattern. It embodies the motive force of human life and the influence of deeper psychological factors, and stimulates the thought and emotion of the audience. The emphasis on the isomorphism of the whole object and the whole psychology achieves the deep inner communication and resonance. The formation of a strong impact evokes the inner touch of the audience, arouses resonance, and conveys and perceives. In the process of communication and resonance, we can feel the invisible outside of the tangible design works, awaken the unconscious psychology of the audience through the visual impact, and thus achieve the purpose of transmitting the idea of information appeal.
【学位授予单位】：天津美术学院
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J06

【引证文献】