由“理想读者”而“消费者”：消费时代读者的变化

发布时间：2018-04-24 13:10

本文选题：消费 + 读者　；参考：《河北大学》2008年硕士论文

【摘要】： 进入消费社会后,在消费文化语境影响下消费时代的文学阅读更倾向于实用化、时尚化、娱乐化。读者也因此发生了很大变化,尤其是读者文化形象的改变,从理想读者转变为消费者。读者的变化还表现在读者阅读对象的改变、期待视野的转变、新的读者群的出现、读者观念的变化等等。本文想从接受美学和消费文化的交叉处对读者的变化展开研究,两种理论表面上看来好像没有什么继承关系,但读者成为二者的联系纽带,在消费社会中,读者已经转变为消费者,接受美学和消费理论都强调读者的能动性,没有读者的参与,文学活动将无法进行。论文的重点在于对消费时代读者的变化进行客观准确的描述与分析,并挖掘变化的原因,阐述对读者变化的认识。消费时代读者的变化值得我们反思,读者的变化是时代与文学发展的必然结果。文学进入市场后,文艺产品像其他商品那样被生产和销售,并进行商业化运作。消费文化语境下读者的文学观念、生活观念、思维方式、价值观念等等都发生了转变,随着现代科技的发展,视觉文化的盛宴更是给人类带来很大的冲击。
[Abstract]:After entering the consumer society, the literature reading in the consumption age is more practical, fashionable and entertaining under the influence of the consumption culture context. As a result, great changes have taken place in readers, especially the cultural image of readers, from ideal readers to consumers. The changes of readers are also reflected in the changes of readers' reading objects, the change of expectation horizon, the emergence of new readership, the changes of readers' concepts and so on. This paper tries to study the changes of readers from the intersection of reception aesthetics and consumer culture. On the surface, there seems to be no inheritance relationship between the two theories, but the reader becomes the link between them, and in the consumer society, Readers have been transformed into consumers. Both reception aesthetics and consumption theory emphasize the initiative of readers. Without the participation of readers, literary activities can not be carried out. This paper focuses on the objective and accurate description and analysis of the changes of readers in the consumption era, and explores the reasons for the changes, and expounds the understanding of the changes of the readers. The changes of readers in the consumption era are worthy of reflection, and the changes of readers are the inevitable result of the development of the times and literature. After literature entered the market, literary products were produced, sold and commercialized just like other commodities. In the context of consumer culture, readers' literary concept, life concept, mode of thinking, value concept and so on have all changed. With the development of modern science and technology, the feast of visual culture has brought great impact to human beings.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：I02

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