无声的擂台:《北洋画报》对民国时期京剧艺人宣传策略初探

发布时间：2018-01-21 21:29

本文关键词： 《北洋画报》京剧艺人宣传民国时期　出处：《戏曲艺术》2017年01期 　论文类型：期刊论文

【摘要】：整个民国时期是京剧艺术繁荣发展的重要历史阶段,其表现特点大致为大师涌现、流派纷呈、剧目种类与数量众多。舞台上名班名角名剧异彩纷呈,舞台下各大报刊媒体的宣传报道也促成了一场又一场无声的擂台,《北洋画报》就是这些刊物中重要的一份。其以新闻、广告、评论、杂记、专刊等多种文体形式记录了当时天津乃至全国京剧演出的盛况,其中捧角、"造星"等宣传类文案的撰写与安排更是独具匠心、新颖有加,是研究该历史时期下京剧艺人从业道路的发展及演出状况的一个独特视角。
[Abstract]:The whole period of the Republic of China is an important historical stage of the prosperity and development of Beijing Opera art, its performance characteristics are the emergence of masters, schools, variety and number of plays. The propaganda and reports of the major newspapers and media under the stage have also contributed to one silent ring after another, and the Beiyang Picture is an important part of these publications. It uses news, advertisements, comments, and miscellaneous notes. Special periodicals and other forms of writing records the performances of Beijing Opera in Tianjin and even all over the country at that time. Among them, the writing and arrangement of publicity cases such as holding horns, "Star making" and so on are even more ingenious and novel. It is a unique angle of view to study the development and performance of Peking Opera artists in this historical period.
【作者单位】：中央戏剧学院;
【分类号】：J821
【正文快照】： 《北洋画报》创刊于天津,当时“暂设在天津法租界念七号华卫里六号”,11926年7月7日首刊问世,经营11年,出刊共1587期。“举凡时间事,美术,科学,艺术,游戏,种种的图片和文字,画报均应选登,然后才能成为一种完善的报纸。这样组织完备的画报,中国还没有一个。所以同人按着这个宗

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