建设川剧文化艺术传播与推广新平台——“中国川剧文化艺术公共信息服务平台”的探索与建设

发布时间：2018-04-12 06:45

  本文选题：川剧 + 文化艺术　； 参考：《四川戏剧》2014年11期

【摘要】：当下,互联网的介入让许多行业都发生着崭新的变化。在这样的时代背景下,要让更多的人认识、了解并喜欢上川剧,就必须深度挖掘川剧的文化价值和市场价值,不断尝试拓宽新的传播形式和宣传推广路径,构造起能够把川剧艺术的新八字方针外化为推动川剧艺术事业发展、振兴川剧艺术市场繁荣的实际应用,使之充分发挥出有效推动社会文化发展的能动作用。本文重点介绍了基于实景地图和位置服务的网络数字化"中国川剧文化艺术公共信息服务平台"的重要意义、建设目标和实现功能情况,旨在通过平台的建设及其"产学研用"的运作模式,创造出川剧网络传播和推广的创新范例。
[Abstract]:At present, the intervention of the Internet makes many industries have undergone new changes.In such an era, in order to let more people understand, understand and like Sichuan Opera, we must dig into the cultural and market values of Sichuan Opera and constantly try to broaden new forms of communication and promote the path.This paper constructs a practical application that can externalize the new eight-character policy of Sichuan opera art to promote the development of Sichuan opera art cause, revitalize the prosperity of Sichuan opera art market, and make it play an active role in effectively promoting the development of social culture.This paper mainly introduces the important significance, construction goal and realization function of the network digitization "Chinese Sichuan Opera Culture and Art Public Information Service platform", which is based on the real scene map and location service.The aim is to create an innovative example of network dissemination and popularization of Sichuan Opera through the construction of platform and the operation mode of "production, education and research".
【作者单位】： 四川省艺术研究院影视制作中心;
【分类号】：J825
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本文编号：1738608