产业化背景下的中国皮影艺术

发布时间：2018-06-12 06:19

本文选题：皮影 + 影戏　；参考：《河北大学》2013年硕士论文

【摘要】：皮影作为我国民族文化的重要组成部分,它既是历史传承下来的宝贵财富,又存在历史遗留的积弊。现阶段皮影艺术要保证其有充分的活力,就需要跟随时代的步伐不断进行自我调整,其产业化进程要适应市场经济体制,通过现代化的管理理念和科学的策略,实现皮影艺术产业化的健康发展,从而使皮影这门古老的民间艺术焕发新的生命力。本文通过研究皮影的艺术特征和生存现状,结合艺术产业化的科学理念,找到一条促进皮影艺术产业化发展的道路,即通过对皮影艺术资源的整合与优化,同时延长产业链、使用科学的管理手段和适合的营销策略等手段,使皮影艺术的创新发展以及市场开发得到改进。走产业化道路将成为新的社会形势下皮影艺术发展的趋势。
[Abstract]:As an important part of Chinese national culture, shadow is not only a precious wealth inherited from history, but also a historical legacy. In order to ensure its full vitality at the present stage, it is necessary to constantly adjust itself with the pace of the times, and its industrialization should be adapted to the market economy system, through modern management concepts and scientific strategies. Realize the healthy development of shadow art industrialization, thus making shadow art this ancient folk art radiates new vitality. Based on the study of the art characteristics and living conditions of shadow images and the scientific concept of art industrialization, this paper finds a way to promote the development of shadow art industrialization, that is, through the integration and optimization of shadow art resources, and the extension of the industrial chain at the same time, Scientific management and suitable marketing strategies are used to improve the creative development and market development of shadow art. Taking the road of industrialization will become the trend of the development of shadow art under the new social situation.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J827

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