西部少数民族曲艺文化传播的调查研究——以广西为例

发布时间：2019-07-01 20:52

【摘要】：少数民族曲艺文化是中国传统文化的瑰宝之一。新媒体时代下的曲艺文化传播与传承逐渐受到以网络文化、娱乐文化为代表的多元文化的消解;以广西少数民族曲艺文化为个案,传播效果"环境认知——价值形成和维护——社会行为示范"三层次为分析模型,通过问卷调查、个别访谈、数据分析等实证研究,探索我国西部少数民族曲艺文化传播的现状及其影响因素。结果表明,少数民族曲艺文化的有效传播是一个必须经过大众传媒长期"涵化"的过程,受众的民族成分、学历、年龄三个要素与其传播效果呈显著相关;要推动曲艺文化的传播,需要大众传媒聚合新闻资源、主动设置议程,致力于开发娱乐性与文化性相结合的传媒产业,充分开发影像资源,政府文化部门、曲艺协会则要利用新媒体开展多平台的宣传、塑造文化产业的典型。
[Abstract]:Minority Quyi culture is one of the treasures of Chinese traditional culture. In the era of new media, the dissemination and inheritance of Quyi culture has been gradually dispelled by the multiculturalism represented by network culture and entertainment culture. Taking Guangxi minority Quyi culture as an example, the communication effect of "environmental cognition-value formation and maintenance-social behavior demonstration" is taken as the analysis model. Through questionnaire survey, individual interview, data analysis and other empirical research, this paper explores the present situation and influencing factors of the dissemination of minority Quyi culture in western China. The results show that the effective dissemination of minority Quyi culture is a process that must go through the long-term "cultivation" of the mass media, and the three elements of the audience, such as ethnic composition, academic background and age, are significantly related to its communication effect. In order to promote the dissemination of Quyi culture, it is necessary for the mass media to aggregate news resources, set the agenda actively, devote themselves to the development of the media industry combining entertainment and culture, and fully develop the image resources. The government cultural department and Quyi Association should make use of the new media to carry out multi-platform propaganda and shape the typical cultural industry.
【作者单位】：百色学院文学与传媒学院;
【基金】：2012年国家社科基金青年项目“西部少数民族曲艺资源保护性开发模式研究——以广西为例”(12CMZ039)
【分类号】：J826

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