全球音乐电视网成功发展的研究

发布时间：2017-12-31 12:03

本文关键词：全球音乐电视网成功发展的研究　出处：《河北大学》2015年硕士论文　论文类型：学位论文

【摘要】：进入21世纪以来,大众文化与消费主义的双重来袭,文化不再是高高在上的教化符号,而成为普通大众寻求心灵慰藉与感官快乐的绝佳途径。同时,米歇尔提出了图像转向的时代思维转变,结合着数字技术发展而生的视觉文化的异军突起为当代的文化环境更增添了几抹后现代、娱乐化、游戏性的色彩。娱乐需求与视听感官享受已成为当下普通人群调节紧张工作与减缓压力的有效方式。因此,我们有理由相信音乐电视这样的文化娱乐节目将发展成为一种强势的艺术类型。综合考察国内外娱乐节目生产传播机制,我们要想在此有些突破,不妨可以借鉴西方已有的成功经验。基于此,本文将着重从全球音乐电视网的音乐频道作为切入点,深入分析它的主要特点以及带给我们的启示。因此,本论文将主要从以下几个方面来阐释全球音乐电视网在中国的成功发展问题。第一章绪论主要阐述本文的研究范围及意义。第二章对维阿康蒙集团及其旗下的MTV全球音乐网(电视台)的成长与发展历程作了简要介绍,为了解其飞速成长与成功运营铺路。第三章将从展示全球音乐电视网的全球分布及受众定位与节目艺术特点入手,对MTV的成功案例展开深入研究。第四章将讲解全球音乐电视网在中国的发展。结论部分对音乐电视未来发展进行展望,并对音乐电视内容自身作为发展核心要素与组织品牌影响力作为持续发展保证的双重影响因素做了总结。
[Abstract]:Since 21th century, with the double attack of mass culture and consumerism, culture is no longer the symbol of higher education, but the best way for ordinary people to seek spiritual comfort and sensory happiness. At the same time. Michele put forward the transformation of the image turn of the times thinking, combined with the development of digital technology resulting from the emergence of visual culture for the contemporary cultural environment has added a few post-modern, entertainment. Gameplay color, entertainment demand and audiovisual sensory enjoyment have become an effective way for the general population to adjust their stressful work and relieve their stress. We have reason to believe that music and television such as cultural entertainment programs will develop into a strong art type. Comprehensive investigation of domestic and foreign entertainment programs production and dissemination mechanism, we want to make some breakthroughs here. Based on this, this paper will focus on the music channel of the global music television network as a starting point, in-depth analysis of its main characteristics and the inspiration to us. This thesis will mainly explain the successful development of the global music television network in China from the following aspects. The first chapter introduces the scope and significance of this paper. The second chapter discusses the Viacomon Group and its M. TV Global Music Network (. The growth and development of TV station are briefly introduced. In order to understand its rapid growth and successful operation paving the way. The third chapter will show the global distribution of the global music television network and audience positioning and the characteristics of the program art. Chapter 4th will explain the development of global music television network in China. This paper also summarizes the dual influence factors of music TV content as the core element of development and the influence of organization brand as the guarantee of sustainable development.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J692

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