当代少数民族音乐传播困境研究

发布时间：2018-02-01 03:30

本文关键词： 互联网传播沉默的螺旋少数民族音乐消费主义与大众文化　出处：《贵州民族研究》2017年11期 　论文类型：期刊论文

【摘要】：在互联网时代,民族音乐传播面临着对内、对外传播宣发不畅的困境,在此分析了这种困境的表现及形成的原因。认为对于少数民族音乐传播而言,要冲破这种困境,就要将民族音乐的文化价值、社会价值与受众的注意力充分勾连,直接锚泊于市场。既要充分、深刻认识互联网时代大众文化与消费主义对于少数民族音乐等小众化传播内容的无意识之沉默,积极借鉴"沉默的螺旋"理论以厘清这种集体无意识作用的机制,从而充分扩大少数民族音乐的知晓度、熟悉度和认同度;也要借助该理论之反论,充分利用公开的长尾市场,牢抓已有利基,不断开疆拓土,促进民族音乐更为持久、深入的传播,以抵消负面因素对小众化内容的消解。并以"沉默的螺旋"为理论视角,通过阐释和理解机制,对机制引起重视,在两种模式下同时控制非理性因素及现象的出现,积极学习各种传播技巧、方法,促进民族音乐走出传播困境,推动民族音乐再发展。
[Abstract]:In the Internet era, folk music communication is faced with the dilemma of internal and external communication, this paper analyzes the expression of this dilemma and the reasons for its formation. To break through this dilemma, we must fully connect the cultural value, social value and audience's attention of folk music, and anchor directly in the market. A profound understanding of the Internet era of mass culture and consumerism of minority music and other minority communication content of the unconscious silence. The theory of "spiral of silence" should be used for reference in order to clarify the mechanism of collective unconsciousness, so as to fully expand the degree of awareness, familiarity and recognition of minority music. It is also necessary to make full use of the open long tail market, seize the existing niche, continuously open the frontier, and promote a more lasting and in-depth dissemination of folk music with the help of the counter-theory of the theory. In order to counteract negative factors to the elimination of minority content, and "the spiral of silence" as a theoretical perspective, through the interpretation and understanding of the mechanism, attention to the mechanism. Under the two modes, the emergence of irrational factors and phenomena should be controlled simultaneously, and various communication techniques and methods should be actively studied to promote the folk music to get out of the dissemination dilemma and to promote the re-development of national music.
【作者单位】：南通大学艺术学院;山西师范大学历史文化与旅游管理学院;
【分类号】：G206;J607
【正文快照】： 一、再塑理论形态:沉默的螺旋在文化传播中的动态机制1972年,德国社会学家、心理学家、传播学家伊丽莎白·诺埃勒·诺依曼在东京世界心理学大会提出“沉默的螺旋”理论。“沉默的螺旋”是一个关于舆论形成过程的动力模式假设[1]。类似于安徒生童话“皇帝的新装”里皇帝赤身裸

【相似文献】