中国少儿电视节目主持人媒介角色规范研究

发布时间：2018-01-04 18:07

  本文关键词：中国少儿电视节目主持人媒介角色规范研究　出处：《山东师范大学》2016年硕士论文　论文类型：学位论文

  更多相关文章： 少儿 电视节目主持人 规范 媒介角色

【摘要】：少年儿童是电视受众中一个非常特殊的群体,时刻在接受少儿电视节目的影响,少儿电视节目主持人作为直接传递节目信息的“形象代言人”,对于孩子是与非、善与恶等价值标准的建立,以及对他们的身心成长起着重要的作用。一名优秀的少儿电视节目主持人必须致力于了解受众的生理、心理特征,尽可能地契合受众对主持人的角色期盼,包括外在形态、表达方式、底蕴素养的期待。准确的主持人媒介角色定位是决定少儿电视节目成败的关键因素。然而,由于种种原因,我国少儿电视节目主持人在创作观念和创作实践中存在着诸多问题,少儿电视节目带来欢乐的同时也暴露出一些缺陷,以情感策划的虚假性拆解着情感判断的真实性,以商业目的的直接功利性代替了少儿文化的个性、典型性,以享乐性、消遣性置换着少儿文化的启蒙性、奠基性。于是,节目互相模仿,没了个性,缺乏创新;主持人也开始在少儿电视节目中信口开河、随心所欲:有的穿着暴露怪异,有的把头发染成五颜六色;可以在普通话水平测试中考出“一甲”成绩,却在节目里故意操着生硬的港台腔;已近中年,硬是装出一副嗲模样,以为这才叫时尚和魅力。如此种种无不反映出主持人媒介角色失范的严重。因此,对少儿电视节目主持人媒介角色的研究,有着重要的现实意义。本文结合实例对少儿电视节目主持人媒介角色的失范进行分析,并针对如何塑造少儿电视节目主持人的媒介角色,真正为他们提供积极健康、高品位的精神食粮进行研究。第一部分对媒介角色以及少儿电视节目主持人的媒介角色进行界定,并结合少年儿童特有的年龄特点和心理特点,阐述少儿电视节目主持人这一媒介角色的重要性。少儿电视节目主持人对儿童的认知、思维、审美的影响都是极为深刻的,多项调查表明,儿童最喜爱收看的是少儿电视节目,而少儿电视节目主持人通过节目这一具体媒介形式影响着小受众,可以说少儿电视节目主持人是儿童成长过程中的间接“重要他人”。第二部分从主持人话语形象、“脸谱化”、说教现象、前馈信息缺失、因“晕轮效应”而缺少反馈渠道、没有遵循“儿童本位”六个方面,并结合具体节目实例分析了当前少儿电视节目主持人媒介角色的失范。目前有些少儿电视节目主持人单纯模仿、缺乏创新;特意操着港台腔,嗲声嗲气;对儿童缺乏耐心和尊重,丢失了应有的人文关怀等,少儿电视节目以享乐性、消遣性置换着少儿文化的启蒙性,在带来欢乐、便捷的同时,其暴露的缺陷值得关注。第三部分具体阐述了少儿电视节目主持人媒介角色的规范。当说话成为一种职业,当有声语言传播成为日常生活之所需时,主持人这一角色的专业性与特殊性就成为一种必然,换言之,它具有属于自己独特的专业属性与特点,更有着其他专业无法替代的专业标准与规范。少儿电视节目主持人只有认清儿童的认知方式及心理规律,与儿童建立平等的关系,才能获得自然的沟通和心灵的愉悦,同时主持人还要建立自己的个性特色,不断提高自身素质,才能更准确地塑造这一媒介角色。最后一部分结合具体少儿电视节目主持人形象分析这一媒介角色的外化。主持人要想准确地表情达意,仅靠口头语言是远远不够的,还必须借助体态举止、表情、化妆、服饰等等。思想感情的表露十分微妙,主持人的一颦一笑、举手投足、眼波流转、神色变化,都能够传递信息,无不反映其内心活动。主持人外化的语言与有声语言相匹配,共同表情达意。面对少儿电视节目主持人的各种失范,我们只有全力以赴,正面解决,才能建立规范,塑造好主持人媒介角色。我们从不奢望让教育变得快乐,但我们要做的是通过媒介让快乐变得有教育意义,这种快乐来自轻松幽默、真情实感,还有不被轻易否定。少儿电视节目主持人应肩负起爱护受众的责任,塑造好自身的媒介角色,让儿童在健康积极的媒介环境中有一个欢乐的童年。
[Abstract]:Children are a very special group of TV audience, in the moment under the influence of children's television programs, children's TV show host as a direct transfer of the information of the program, the spokesperson for children with non establishment of good and evil and value standard, and their physical and mental growth plays an important role. An excellent children's television presenter must focus on understanding the physiological and psychological characteristics of the audience, and as far as possible to fit the audience on the host role expectations, including external form, expression, culture literacy expectations. The role of the host media accurately is a key factor in deciding the success of the children's television programs. However, due to various reasons. Our children's TV presenters, there exist many problems in the creation of theory and practice. The children's television programs bring joy at the same time also exposed some. The emotional depression, planning the falsity of the dismantling a real emotional judgment, to direct utilitarian commercial purposes instead of the children's cultural personality, typical, with pleasure, pleasure replacement of enlightenment, children's culture foundation. Then, the program to imitate each other, no personality, lack of innovation; host it started in the children's television programs in the talk, arbitrary: some scantily clad weird, some of the hair can be "a riotous with colour;" results in the Putonghua Proficiency Test in senior high school entrance examination, but the show deliberately hold the RTHK stiff; nearly middle-aged, just pretend to whine appearance, think this is the fashion and charm all this reflects the host. The role of the media anomie seriously. Therefore, the research on the role of children's television show host media, has an important practical significance. This paper combined with the example of children's TV Festival Presenters of media role anomie is analyzed, and the role of how to create a children's television program host media, really provide them with a healthy and active, high grade spiritual food research. The first part defines the role of the media and the media the role of children's television presenter, and combined with the age characteristics and psychological characteristics of children's unique the importance of the role of the media's television presenter. Children's television presenter on children's cognition, thinking, aesthetic influence is extremely profound, many investigations show that children's favorite is watching the children's television programs, and children's television show host through the program the specific forms of media influence a small audience, can be said that children's TV program host is indirect "important others" children's growth process. The second part to one word from the Lord Image, "facebook", a phenomenon, the lack of feedforward information, because of the "halo effect" and the lack of feedback channels, did not follow the six aspects of "child orientation", and combined with specific examples of program analysis of the current children's television presenter, the role of the media anomie. There are some children's television show host simple imitation, lack of innovation specifically speaking; Hong Kong Chamber, sweet; lack of patience and respect for children, lost due humanistic care, children's television programs to enjoy, entertainment of children's culture and the replacement of enlightenment, in joy, convenient at the same time, the shortcomings of its concern. The third part elaborates the role of children's television the host media specification. When speaking has become a kind of occupation, when verbal communication has become necessary in everyday life, professional and special in the role of the host becomes a Inevitably, in other words, it has their own unique professional attributes and characteristics, more professional standards can not be replaced with other professional norms. Children's television show host only recognize children's cognitive style and psychological laws, establish an equal relationship with the children, in order to obtain natural communication and spiritual pleasure, but also the host to establish their own personality characteristics, and constantly improve their own quality, we can more accurately the role of the media. The last part of the role of the media with specific analysis of children's television program host. The host image to express emotion, oral language alone is not enough, must also help the body behavior, expression. Makeup, clothing and so on. The thoughts and feelings of the show is very delicate, the behavior, the eye flow, every twinkle and smile, look, can transfer information, without exception Reflect the inner activities. Outside of the host language and sound language, common expression. In the face of a variety of children's TV presenter anomie, we must try our best to establish a standard, positive solution, create a good host media role. We don't expect to make education become happy, but we have to do is to make you happy have educational meaning through the media, the happy, humor, and are not easily deny real feelings,. Children's TV show host should shoulder the responsibility for the audience, creating their own media role, let the children have a happy childhood in a healthy media environment.

【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222.2
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本文编号：1379493