如何重塑报媒影响力

发布时间：2018-02-23 12:59

本文关键词： 坐而待毙媒体运作网络谣言市场法则品牌活动传统主流媒体泉州晚报社《扬子晚报》创新营销模式贵州旅游 　出处：《传媒》2017年09期 　论文类型：期刊论文

【摘要】：正在过去的几年中,我国报业在融合发展中走过了前所未有的艰辛历程,许多地方报媒在优胜劣汰的市场法则前举步维艰。如何破除报媒困局,重塑报媒影响力,是当前报媒从业人员最为关心的话题之一。与此同时,我们发现,大多报媒并非坐而论道、坐而待毙,而是纷纷主动出击,积极应对,他们在融媒体运作尚未寻找到可以广泛推广、卓有成效的模式之时,更多地运用起互联网思维,对"内容生产"进行了重新的认识和定位,立足于地方媒
[Abstract]:In the past few years, China's newspaper industry has experienced unprecedented hardships in the process of integration and development. Many local newspapers have struggled in front of the market law of survival of the fittest. At the same time, we have found that most of the newspaper media do not sit and talk and wait to die, but take the initiative to attack and respond positively. While they have not yet found a model that can be widely popularized and fruitful in the operation of the melt media, they have made more use of the Internet thinking, re-recognized and positioned "content production", and established themselves in the local media.
【作者单位】：《东南早报》;
【分类号】：G219.2

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