明星户外竞技类真人秀与受众的互动方式优化研究

发布时间：2018-02-26 00:22

本文关键词： 明星户外竞技类真人秀受众互动方式优化路径　出处：《四川师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文主要以《奔跑吧兄弟》等明星户外竞技类真人秀节目与受众的互动方式为探析对象。《奔跑吧兄弟》这档节目源于国外,被引进国内后,随着节目收视率不断地飚升,在短时间内以现象级节目的光环吸引着各方面的目光。继而各大卫视都推出了他们的明星户外真人秀节目,以致该类节目出现了井喷式状态。而《奔跑吧兄弟》等明星户外竞技类真人秀节目,被搬上大银幕后,更是引发了学术界对此现象的激烈讨论。可以说该类节目在国内真人秀节目发展史上的确占有一个独特的位置,同样该节目对其他真人秀节目的发展方向,也产生了巨大的影响。随着自媒体的高度发展,传播的主体与客体发生了很大变化。早期的单向传播已无法满足受众需求,取而代之的则是,制片方积极主动促成的与受众之间的良性互动状态,成为了真人秀节目与受众之间最主要的状态。在这样的状态下,节目的成功与否,与受众的关注度直接联系在一起。因此节目方如何积极促成与受众之间的互动创新,成了一个极具现实意义和价值的研究课题。据此笔者将这两个具有研究价值和实践意义的课题相结合,进行了全面的分析和探讨。文章首先对国内外的研究情况做了一个梳理,总结了前人对真人秀以及明星户外竞技类真人秀节目的研究现状,为下文的分析做好了理论铺垫。接着文章分析了明星户外竞技类真人秀节目出现的历史前景、发展历程,并将目前最具代表性的明星户外竞技类真人秀节目现状、问题以及与受众之间互动的过程进行了梳理,让读者对该类节目有一个全面的了解,为后文优化互动形式的探讨打下了基础。文章的核心部分对国内明星户外竞技类真人秀节目的受众进行了全面分析,并探讨出了节目与受众之间互动优化的方式。文章通过相关问卷调查,展示出节目特定受众观看节目前的动机,观看节目时的心理,以及观看结束之后对节目的相关期待。并以相关的受众心理理论为理论基础,分析出该类节目与受众互动的优化方式,同时为其他节目的互动优化也提供了相应的借鉴。最后文章也对明星户外竞技类真人秀节目与受众互动的发展方向,做出了一些思考,为其优化发展方向及未来的良性发展指出了一些针对性的解决的办法。总的来说,本文条理清晰,观点明确,在全面性与独特性共同把握的研究状况下,探讨出了国内明星户外竞技类真人秀节目与受众的互动方式优化路径。
[Abstract]:This article mainly focuses on the interactive mode between the outdoor competitive reality TV show and the audience, such as "run the Brothers". The "run Brother" program originated from abroad. After it was introduced into the country, the ratings of the show continued to soar with the popularity of the program. In a short period of time, it attracted the attention of all sides with the halo of phenomenal programs. Then all the major TV stations launched their star outdoor reality shows. As a result, this kind of program appeared in a blowout state. And after the stars, such as "run Brother" and other outdoor competitive reality shows, were put on the big screen, It is said that this kind of program indeed occupies a unique position in the history of the development of domestic reality TV programs, and the same program has the development direction of other reality shows. With the high development of self-media, the subject and object of communication have changed a lot. The early one-way communication has been unable to meet the needs of the audience. The positive interaction between the producer and the audience, which is actively promoted by the producer, has become the most important state between the reality show and the audience. In such a state, whether the program is successful or not, Is directly linked to the audience's attention. So how does the program actively promote interaction and innovation with the audience, It has become a research subject of great practical significance and value. Based on this, the author combines the two topics with research value and practical significance, and makes a comprehensive analysis and discussion. Firstly, the article makes a combing of the research situation at home and abroad. This paper summarizes the current research situation of reality TV and star outdoor competitive reality show, and makes a theoretical foundation for the following analysis. Then, the article analyzes the historical prospect and development process of star outdoor competitive reality show. At the same time, it combs the status quo, problems and the process of interaction with the audience of the most representative star outdoor competitive reality shows, so that readers can have a comprehensive understanding of this kind of programs. The core part of the article makes a comprehensive analysis of the audience of domestic star outdoor competitive reality show. The paper also discusses how to optimize the interaction between the program and the audience. Through the questionnaire survey, the paper shows the motivation before watching the program and the psychology of watching the program. And the related expectation of the program after watching. Based on the theory of psychology of the audience concerned, this paper analyzes the optimization of the interaction between the program and the audience. At the same time, it also provides the corresponding reference for the interaction optimization of other programs. Finally, the article also makes some reflections on the development direction of the interaction between the star outdoor competitive reality show and the audience. In general, this paper is clear and clear, under the condition of comprehensive and unique research, it points out some targeted solutions to optimize the development direction and the future benign development, in general, this paper is clear and clear, under the condition that the comprehensiveness and uniqueness can be grasped together, This paper discusses the ways to optimize the interaction between domestic stars' outdoor competitive reality shows and the audience.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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