中国伊斯兰文化新媒体传播研究

发布时间：2018-02-28 18:51

本文关键词： 中国伊斯兰教伊斯兰文化新媒体新媒体传播　出处：《南京理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：伊斯兰教在唐朝时期传入中国,距今也已有一千多年的历史了。在这一千年的传播和发展过程当中,中国的穆斯林人口与日俱增,自身文化特征也日渐突显和成熟,并最终成为中华民族大家庭的一员,中国伊斯兰文化也成为中华文明的重要组成部分。中国伊斯兰文化的传播长期以人际传播为主,即便进入大众媒体时代,伊斯兰文化也因种种因素的限制,未能利用最先进的传播工具进行有效传播,而是仅靠一些有限的纸质媒体进行内部传播。随着社会的发展,传播媒介加速更新换代,中国伊斯兰文化的传播也发生了巨大变化。新媒体时代,中国伊斯兰文化借助新型媒介在穆斯林大众中得到了广泛而深入传播,但其传播过程中也存在着一些的新问题。本文以中国伊斯兰文化新媒体传播为研究对象,从传播学的相关理论出发,阐述了中国伊斯兰文化新媒体传播的现状,论证了伊斯兰文化新媒体的传播价值及其存在的问题,并提出了解决这些问题的传播策略。在新媒体传播下,中国伊斯兰文化的传播主体、传播媒介、传播内容都发生了很大变化,呈现出不同特征。中国伊斯兰文化传播主体可分为三个层次:第一层是具有半官方性质的中国伊斯兰教协会和大众媒体;第二层是从事伊斯兰文化教育事业的团体和个人;第三层是以个人身份存在的伊斯兰教职人员、伊斯兰文化研究人员以及热衷于传播伊斯兰文化的民间自媒体人。中国伊斯兰文化新媒体传播媒介主要为伊斯兰文化网站、播客、相关APP和微信。中国伊斯兰文化新媒体的传播内容也产生了数字化、海量化、多样化、及时化的新特征;同时中国伊斯兰文化的传播也取得了传播群体扩大化、传播内容广泛化、传播活动密集化及发展前景广阔化的传播效果。总之,中国伊斯兰文化新媒体传播扩大了传播群体,满足了自身的传播需求,革新了传播内容,并拓展了的传播渠道。但在新媒体的传播下,中国伊斯兰文化的传播平台还不完善,传播技术还不成熟,传播信息杂乱并存在内容同质化现象。为解决这些问题,保障中国伊斯兰文化的有效传播,应极力提升传播主体的素养,加强伊斯兰教文化新媒体传播平台的建设,优化伊斯兰文化新媒体传播内容。
[Abstract]:Islam was introduced into China during the Tang Dynasty, which has a history of more than 1,000 years. In the course of spreading and developing in this millennium, the Muslim population in China has increased with each passing day, and its own cultural characteristics have become increasingly prominent and mature. And eventually become a member of the family of the Chinese nation, and Chinese Islamic culture has also become an important part of Chinese civilization. The dissemination of Chinese Islamic culture has been dominated by interpersonal communication for a long time, even in the age of mass media. Because of various factors, Islamic culture has not been able to use the most advanced means of communication for effective dissemination, but has only relied on a limited number of paper media for internal dissemination. With the development of society, the media has accelerated its replacement. Great changes have also taken place in the spread of Chinese Islamic culture. In the new media era, Chinese Islamic culture has been widely and deeply spread among the Muslim public with the aid of new media. However, there are some new problems in the process of communication. This paper takes the new media communication of Islamic culture in China as the research object, and expounds the present situation of the new media communication of Islamic culture in China from the relevant theory of communication. This paper demonstrates the communication value of the new Islamic culture media and its existing problems, and puts forward the communication strategies to solve these problems. Under the new media communication, the main body of Chinese Islamic culture, the media, The content of communication has changed greatly, showing different characteristics. The main body of Chinese Islamic culture communication can be divided into three levels: the first layer is the semi-official Chinese Islamic Association and mass media; The second level is groups and individuals engaged in Islamic cultural and educational undertakings; the third level is Islamic teaching staff in their personal capacity. Islamic culture researchers and folk media who are keen to spread Islamic culture. The new media of Islamic culture in China are mainly Islamic culture websites and podcasts. Related APP and WeChat. The content of the new media of Chinese Islamic culture has also produced new features of digitalization, quantification, diversification and timeliness. At the same time, the spread of Chinese Islamic culture has also achieved the expansion of the dissemination group. In short, the new media of Islamic culture in China have expanded the communication community, satisfied their own communication needs, and innovated the content of communication. But with the spread of new media, the communication platform of Chinese Islamic culture is not perfect, the communication technology is not yet mature, the communication information is confused and the content is homogenized. In order to solve these problems, In order to ensure the effective dissemination of Islamic culture in China, we should try our best to improve the literacy of the subject, strengthen the construction of the new media communication platform of Islamic culture, and optimize the content of the new media communication of Islamic culture.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B968;G206

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