“学习小组”内容生产“供给侧”结构改革研究

发布时间：2018-03-01 00:26

本文关键词： “学习小组” 内容分析微信公众号　出处：《现代传播(中国传媒大学学报)》2017年05期 　论文类型：期刊论文

【摘要】：新媒体技术的发展使传统媒体受到冲击,传统媒体纷纷试水微信。"学习小组"作为传统媒体人民日报海外版旗下的微信公众号,自2014年2月上线以来,内容关注度不断提高,在品牌形象传播等各方面发展迅猛,成效良好。通过对"学习小组"推送数量和具体推送内容等"供给侧"结构改革的分析,发现了其依托网络媒体为受众提供多元化内容的先天优势,同时也发现其内容建设方面的不足之处,旨在为新媒体发展提升以及传统媒体向新媒体融合转型提供一定的借鉴。
[Abstract]:The development of new media technology has impacted the traditional media. Traditional media have been experimenting with WeChat. "Learning Group", as the overseas version of traditional media People's Daily, has been paying more and more attention to the content since it was launched online in February 2014. Through the analysis of the "supply side" structural reform of "learning group" push quantity and specific push content, It finds that it relies on network media to provide diversified content for the audience innate advantages, but also found its content construction deficiencies, in order to promote the development of new media and traditional media to the new media integration transformation to provide certain reference.
【作者单位】：武汉大学新闻与传播学院;暨南大学新闻与传播学院;
【分类号】：G206

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