网约车车主信息共享行为调查研究

发布时间：2018-03-03 17:17

本文选题：网约车　切入点：网络信息行为　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：近些年来网络约车市场的发展,使得出租车市场分化出与传统出租车运营模式不同的网约车运营模式,对于目前城市化进程中促进交通发展发挥着极大的作用。然而网约车打车软件正处在市场培育的阶段,虽然具备良好的发展前景,但是如何将其进行有效的推广是一个急需解决的问题。目前学术界在网约车领域的研究甚少,对于网约车车主信息共享行为的研究几乎是空白。本文以网约车车主为例,采用参与式观察法和访谈法,在对网约车、网络信息行为、信息共享行为等相关理论知识进行深入研究的基础上,对网约车车主的信息共享行为进行探讨。首先,在信息共享行为研究基础上设计网约车车主信息行为相关的访谈提纲,对20个车主进行人口统计与分析,分别从共享平台、方式、内容、动机和情感认知变化五个方面分析网约车车主的信息共享行为。其中,共享行为分为滴滴平台内和滴滴平台外两种,滴滴平台外分为第三方平台上和第三方平台外两种。调查发现20个车主都具有平台发布信息和滴滴平台内外的乘客交流行为,其次占比多的是软件交流和邀请好友行为。共享内容主要包括:接单需求、行程时间、旅游信息、防骗信息、行业信息、行车时间、工作经历心得、车辆心得体验、生活状态环境、跑车动机。共享的方式主要包括发布信息、交流交谈、评价评论、转发信息。共享动机主要包括获取基本需求动机、获得利益、社交动机、名誉声望动机、情绪表达、个人习惯、利他主义、安全需要动机。共享的情感变化在获取信息、共享信息、共享反馈三个阶段进行分析。论文最后初步分析了网约车车主共享存在问题。本文的创新之处为:选择网约车车主为研究对象,对网约车车主信息共享行为特征进行了比较全面的总结,并对网约车车主在信息共享过程中的问题进行总结分析。
[Abstract]:In recent years, with the development of the network ride-sharing market, the taxi market has differentiated into a different network ride-sharing operation mode from the traditional taxi operation mode. It plays a great role in promoting the development of transportation in the process of urbanization. However, the Web-hailing software is in the stage of market cultivation, although it has a good development prospect. But how to popularize it effectively is an urgent problem to be solved. At present, there are few researches in the field of net-chartering in academic circles, and the research on the information sharing behavior of net-chartered car owners is almost blank. In this paper, the author takes the net-chartered car owners as an example. By means of participatory observation and interview, the information sharing behavior of vehicle owners is discussed on the basis of in-depth study of related theoretical knowledge, such as net-chartered car, network information behavior, information sharing behavior and so on. Based on the research of information sharing behavior, the author designs an interview outline about the information behavior of vehicle owner, carries on the demographic statistics and analysis to 20 vehicle owners, respectively from the sharing platform, the way, the content, This paper analyzes the information sharing behavior of car owners in five aspects of motivation and emotional cognition. Among them, the sharing behavior is divided into two types: DiDi platform and DiDi platform. DiDi's platform is divided into two types: one is on a third-party platform and the other is on a third-party platform. The investigation found that all 20 vehicle owners have the behavior of publishing information on the platform and communicating with passengers inside and outside the DiDi platform. The second is software exchange and the behavior of inviting friends. The sharing content mainly includes: order demand, travel time, travel information, anti-fraud information, industry information, travel time, work experience, vehicle experience, etc. State of life environment, sports car motivation. Sharing methods mainly include publishing information, communicating with each other, evaluating comments, forwarding information. Sharing motivation mainly includes obtaining basic needs motivation, obtaining benefits, social motivation, reputation motivation, etc. Emotional expressions, personal habits, altruism, security require motivation. Shared emotional changes in access to information, sharing of information, The sharing feedback is analyzed in three stages. Finally, the paper analyzes the problems existing in the sharing of the car owners. The innovation of this paper is: select the owners of the car owners of the network as the research object, This paper summarizes the behavior characteristics of information sharing of vehicle owners and analyzes the problems in the process of information sharing.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F572;G203

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