时事资讯类微信关注度提升策略简析

发布时间：2018-05-01 19:42

  本文选题：微信 + 关注度　； 参考：《新闻记者》2017年03期

【摘要】：本文结合对人民日报、央视新闻、甘肃陇东报微信公号的分析,研究如何提高微信资讯关注度。本文提出,标题深挖事件特点,聚焦用户兴奋点;引发情绪共振;满足社会认同,塑造心仪形象;国际时政贴近民生,政策科技注重关联;满足求新好奇,激发强烈关注等策略。
[Abstract]:Based on the analysis of People's Daily, CCTV News and Gansu Longdong WeChat, this paper studies how to improve the attention of WeChat. This paper puts forward that the title deeply excavates the characteristics of the event, focuses on the user excitability, triggers the emotional resonance, satisfies the social identity, molds the image of the favorite, the international politics is close to the people's livelihood, the policy and science and technology pay attention to the connection, and the novelty and curiosity are satisfied. Stimulate strong attention and other strategies.
【作者单位】： 长江师范学院传媒学院;甘肃省庆阳市陇东报;
【基金】：冉明仙主持的国家社科基金项目“媒体融合背景下提升党报对农传播新平台传播力研究”的阶段性成果,项目编号:15BXW053
【分类号】：G206
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本文编号：1830789