新媒体环境下政论片的制作与传播——《永远在路上》的启示

发布时间：2018-05-02 06:24

本文选题：新媒体环境 + 政论片　；参考：《电视研究》2017年04期

【摘要】：政论片是以阐述政治话题、传播政治观念为主要内容,以严密的逻辑思辨为重要特征,用多种符号表达观点的视听作品。《永远在路上》寓政治性、思辨性于客观事实,通过严谨的结构、丰富的叙事及矩阵式传播,全面系统地展示了十八大以来反腐败工作的举措、成绩,深刻剖析了惩治腐败的意义、启示,呈现了党中央"全面从严治党""全面依法治国"的决心,电视收视率、网络点击率均成绩不俗,为新媒体环境下政论片的制作与传播提供了值得借鉴的思路。
[Abstract]:The political theory film is an audiovisual work which expounds the political topic, disseminates the political idea as the main content, takes the strict logical speculation as the important characteristic, expresses the viewpoint with the many kinds of symbols. "always on the road" contains the political nature, the speculative nature is in the objective fact, Through rigorous structure, rich narration and matrix communication, this paper comprehensively and systematically shows the measures and achievements of anti-corruption work since the 18th National Congress of the Communist Party of China, and deeply analyzes the significance and enlightenment of punishing corruption. It presents the determination of the Party Central Committee to "administer the Party in an all-round and strict manner" and "to rule the country according to law". The TV ratings and the network click rates are not vulgar, which provides a valuable way of thinking for the production and dissemination of political criticism films under the new media environment.
【作者单位】：中国传媒大学党委校长办公室;中国传媒大学新闻传播学部;
【分类号】：G222

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