模因论视角下粉丝网络通用语传播研究

发布时间：2018-05-04 09:27

本文选题：粉丝网络通用语 + 模因论　；参考：《首都体育学院》2017年硕士论文

【摘要】：近十年,互联网技术日新月异、快速更迭,与粉丝经济联袂共舞,搭台唱戏。当粉丝利用先进的互联网技术,突破了空间和地域的限制,在网络上集结成为网络粉丝群体,互相之间进行交流和传播之时,逐渐就产生了一些约定俗成的,含义隐晦而微妙的,只有网络粉丝群体才知晓内涵的词汇。虽然这些词汇目前使用的人群较小众,但其作为新出现的一种特殊的网络语言,具有不断延伸、渗透至现实生活中的趋势,因此对这些词汇进行梳理、并对其传播进行研究是十分必要的。模因论作为20世纪70年代出现的新兴理论,是社会语用学三大理论之一,近年也常被用在传播学,尤其是对网络语言传播的研究中。模因是指文化传播的最小单位,一切可以通过模仿而被传播的东西都可以称之为“模因”。本次研究运用了文献研究法、观察法、问卷调查法等研究方法,主要从模因论的视角并结合传播学、社会心理学等相关理论,对粉丝网络通用语的传播展开研究。粉丝网络通用语是一种主要在网络粉丝群体中传播通用,可能延伸至现实生活中的,对人们的交际行为产生一定影响的网络语言,具有小众性、隐晦性、去流行性和形象性的特点。粉丝网络通用语需经过模因传播的同化、记忆、表达和传输四阶段,并在粉丝群体的各个成员之间相互模仿才能成功传播,因此,粉丝网络通用语可称之为一个个模因。它作为粉丝群体沟通的工具不仅推动了粉丝文化的发展,其自身也是粉丝文化在语言文字方面的具体表现。粉丝个体对于偶像的追逐、对伙伴的需求及对认同的渴望是促进其传播的关键动因,粉丝群体和社会也对其传播起到推动作用,并最终在认知、情感与行为上产生了不同的传播效果。从宏观上看,粉丝网络通用语的传播机制既存在个体与群体间的横向传播,也存在如同基因继承一般的代际纵向传播。只有监管部门、粉丝群体以及大众传播媒介三方协同发力,才能实现粉丝网络通用语的优化传播。
[Abstract]:In the past ten years, Internet technology is changing rapidly, dancing with fan economy. When fans make use of advanced Internet technology, break through space and geographical restrictions, gather on the network to become network fans, and communicate and spread among themselves, they gradually produce some conventional ones. The meaning is subtle and subtle, only the network fans know the meaning of the vocabulary. Although these words are currently used in a relatively small number of people, as a new and special network language, they have a tendency to extend and penetrate into real life, so they are combed out. It is necessary to study its dissemination. As a new theory in 1970s, memetics is one of the three theories of social pragmatics, and it is often used in communication, especially in the study of network language communication in recent years. Meme is the smallest unit of cultural communication. Everything that can be spread through imitation can be called "meme". This study uses literature research method, observation method, questionnaire survey and other research methods, mainly from the perspective of memetics and combined with communication, social psychology and other related theories, the spread of fan network common language is studied. Fan network common language is a kind of network language which mainly spreads in the network fan group, may extend to the real life, has certain influence to the people's communication behavior, has the minority nature, the obscurity. The characteristic of defluence and visualization. The common language of fan network needs to be assimilated, memorized, expressed and transmitted through meme communication, and can be successfully propagated by imitating each other among the members of fan group. Therefore, the common language of fan network can be called a meme. As a communication tool for fans, it not only promotes the development of fan culture, but also represents the language and characters of fan culture. The individual fans' pursuit of idols, the demand for partners and the desire for identity are the key factors to promote their communication, and the fan groups and society also play a role in promoting their communication, and finally in the cognition. There are different communication effects between emotion and behavior. From the macro point of view, the communication mechanism of fan network general-purpose language exists not only between individuals and groups, but also between generations, which is similar to genetic inheritance. Only the supervision department, the fan group and the mass media work together to optimize the communication of the universal language on the fan network.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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