全媒体时代意识形态管理供给侧改革探析

发布时间：2018-05-04 13:53

本文选题：全媒体 + 传播模式　；参考：《当代传播》2017年01期

【摘要】：全媒体时代信息生产主体多元化、议程设置普遍化和以用户为中心的传播特征与现代人媒介化的生存状态相互碰撞和融合,挑战主流意识形态的供给能力。当前意识形态供给侧管理理念科学性不足,媒体技术、传媒文化、媒介素养成为制约意识形态管理的短板。为此,推进意识形态管理供给侧改革,展现当代中国特色社会主义意识形态的优势与魅力,坚持党管媒体原则,强化供给阵地建设,创新意识形态管理思路,切实提高有效供给,是提高意识形态管理科学化水平的必由之路。
[Abstract]:In the age of the whole media, the main body of information production is diversified, the agenda setting is generalized and the communication characteristics centered on users collide and merge with the existence state of modern media, which challenges the supply ability of mainstream ideology. At present, the ideology supply-side management concept is not scientific enough, media technology, media culture and media literacy become the short board of restricting ideology management. Therefore, we should promote the supply-side reform of ideological management, demonstrate the advantages and charm of contemporary socialist ideology with Chinese characteristics, adhere to the principle of party management of the media, strengthen the construction of supply positions, and innovate ideological management ideas. Improving effective supply is the only way to improve the scientific level of ideological management.
【作者单位】：陕西省委党校党史教研部;
【分类号】：G206;D64

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