我国主流意识形态建设的微媒体影响及其应对

发布时间：2018-05-12 08:36

本文选题：微媒体 + 文化现象　；参考：《河南师范大学》2017年硕士论文

【摘要】：意识形态工作是党的一项极端重要的工作,事关党的前途命运,事关国家长治久安,事关民族凝聚力和向心力。党和国家把意识形态工作放在极其重要的战略地位来抓,符合人类发展规律、社会主义建设规律、共产党执政规律。微媒体的迅猛发展,影响着人们的日常生活,增多了彼此之间的交流,拓展了人们的交际范围,扩大了人们的朋友圈,已经成为一种新的生活方式,改变着人们的方方面面。同时,微媒体也成为一种新的文化现象,影响着人们的行为习惯、价值观念。在这种时代背景下,微媒体给我国主流意识形态建设带来了前所未有的机遇,也提出了严峻的挑战。因此,进一步加强和改进主流意识形态建设,巩固马克思主义在意识形态领域的指导地位,巩固党执政的思想基础和群众基础,就必须认真、具体分析微媒体对我国主流意识形态建设的影响,使意识形态建设工作更积极主动、有力有为,更贴近时代、贴近群众,牢牢把握微媒体领域意识形态的主动权、主导权、管理权、话语权,维护我国主流意识形态安全。本文在实证调查的基础上,利用现实数据客观把握微媒体在当今社会中的发展及使用状况,对微媒体成为一种新的文化现象、新的生活方式进行理论上的探讨。调查和研究表明,微媒体深刻地改变着人们的生活习惯、行为思想,是一把双刃剑。如何利用微媒体积极影响,使主流意识形态建设的主旋律更响亮,正能量更强劲,同时避免和克服其消极影响,增强阵地意识,确保微媒体成为思想舆论的红色地带,就成了亟待研究的现实和理论课题。本文基于马克思主义的立场、观点、方法,在梳理已有关于微媒体和意识形态建设研究的基础上,采取实证研究和理论研究相结合的方法,着重从四个方面对“我国主流意识形态建设的微媒体影响及其应对”这一课题做了探讨。首先,通过实证调查研究表明,微媒体作为新兴媒体已经日渐成为影响人们的一种新的文化现象,微媒体具有信息的海量化、传播的极速化和去中心化、碎片化的信息构成、意见领袖引领舆论走向等特点。它与意识形态密切联系,两者是一种交互融合的关系,微媒体具有意识形态属性,意识形态是微媒体文化的本质与核心,微媒体文化应有意识形态阵地意识,为加强我国主流意识形态建设提供物质载体与精神支撑。其次,微媒体成为一种新的文化现象的同时,又成为一种网络时代的普遍的社会存在。微媒体日益成为人们生活的一部分,融入到社会交往、信息交流、公务政务、经济活动的方方面面。这种新型的生活方式在我国主流意识形态建设领域逐渐成为新的影响因素,是意识形态建设必须加以重视的重大课题。它不仅影响着人们的日常生活,也影响着人们的思想观念和意识形态建设。当然,社会意识形态也反作用于微媒体的生活方式,对其具有规范引导作用。再者,调查研究表明,微媒体给我国主流意识形态建设带来了难得的机遇,它扩大了主流意识形态的舆论主体,拓宽了主流意识形态的渠道,增强了主流意识形态的吸引力,增强了人们对主流意识形态的认同。同时,微媒体的发展给我国主流意识形态建设也带来了严峻挑战,削弱了主流意识形态对人们思想的引领作用,为西方意识形态的渗透提供了便利,增加了主流意识形态的管控难度,影响了我国主流意识形态的认同。最后,在微媒体成为一种新的文化现象、生活方式的时代背景下,我国主流意识形态建设面对微媒体的挑战必须有所作为,也完全能够有所作为,既要加强微媒体法律法规建设,以硬要求保障我国主流意识形态建设安全;加强教育引导,提高公民微媒体素养,以软条件推进我国主流意识形态建设;利用行政和技术手段,净化微媒体环境;坚持党管媒体原则,将微媒体纳入党管媒体范畴,加强对微媒体的领导和管理;加强主流网络阵地建设,增强主流意识形态的吸引力、影响力。本文主要创新点在于从历史唯物主义观点出发,通过实证调查和理论研究,阐述微媒体是一种新的文化现象、新的生活方式,准确把握微媒体与我国主流意识形态建设之间的关系,深刻认识微媒体给主流意识形态建设带来的新机遇、新挑战,并相应提出应对挑战的有效措施。
[Abstract]:Ideological work is an extremely important work of the party. It concerns the future and fate of the party. It concerns the long-term stability of the country and the national cohesion and centripetal force. The party and the state put ideological work in an extremely important strategic position to meet the law of human development, the law of socialistic construction, the rule of the Communist Party and the rule of the Communist Party. The rapid development of the Communist Party and the Communist Party. Vigorous development affects people's daily life, increases communication between each other, expands the scope of people's communication, expands the circle of people's friends, has become a new way of life and changes people's aspects. At the same time, the micro media has also become a new phenomenon, affecting people's behavior habits and values. Under the background of the times, the micro media has brought unprecedented opportunities and challenges to the construction of the mainstream ideology in our country. Therefore, further strengthening and improving the construction of the mainstream ideology, consolidating the guiding position of Marx doctrine in the ideological field, consolidating the ideological basis and the mass basis of the party's ruling, must be conscientious and effective. This paper analyzes the influence of the micro media on the construction of the mainstream ideology in China, making the ideological work more active, effective, closer to the times, close to the masses and firmly grasp the initiative of the ideology of the micro media, the right to dominate, the right to manage, the right to speak, and to safeguard the security of the mainstream ideology of our country. Using the realistic data to objectively grasp the development and use of micro media in today's society and the theoretical discussion of the micro media becoming a new cultural phenomenon and a new way of life. Investigation and research show that micro media profoundly changes people's living habits and behavior thoughts. It is a double-edged sword. How to use the micro media actively Influence, make the main theme of the mainstream ideology more loud, positive energy, at the same time to avoid and overcome its negative influence, enhance position awareness, to ensure that micro media become the red zone of thought public opinion, it is a realistic and theoretical topic to be studied. Based on the standpoint, viewpoint, method of Marx doctrine, this article is combing the existing about On the basis of the research on the construction of micro media and ideology, this paper has taken the method of combining empirical research with theoretical research to discuss the issue of "the influence of the micro media and its response" to "the mainstream ideology construction of our country" from four aspects. First, through empirical research, it has been shown that micro media has become increasingly becoming a new media. A new cultural phenomenon that affects people, micro media has a mass of information, speed and centralization of communication, fragmented information, and opinion leaders lead the trend of public opinion. It is closely linked with ideology. The two are an interactive and integrated relationship, micro media has ideological attributes, ideology is micro media. The essence and core of culture, the micro media culture should have ideological position consciousness, and provide material carrier and spiritual support for strengthening the construction of the mainstream ideology in our country. Secondly, micro media has become a new cultural phenomenon and becomes a common social existence in the network age. Micro media has become a part of people's life increasingly. This new way of life has gradually become a new influence factor in the field of mainstream ideology construction in our country. It is a major issue that the ideological construction must pay attention to. It not only affects people's daily life, but also affects people's ideas. Ideology and ideology construction. Of course, social ideology also reacts on the way of life of the micro media and has a guiding role to guide it. Furthermore, the investigation shows that the micro media has brought a rare opportunity for the construction of the mainstream ideology in our country. It has expanded the main ideology of the main body of public opinion and broadened the channel of the mainstream ideology. It has enhanced the appeal of the mainstream ideology and enhanced the identity of the mainstream ideology. At the same time, the development of the micro media has also brought serious challenges to the construction of the mainstream ideology in China, which has weakened the leading role of the mainstream ideology on people's ideology, facilitated the infiltration of the western consciousness form and increased the mainstream consciousness. The difficulty of control and control has influenced the identity of the mainstream ideology in our country. Finally, under the background of a new cultural phenomenon and life style, the mainstream ideology construction of our country must make a difference in the face of the challenge of the micro media, and can also make a difference in the construction of the laws and regulations of the micro media, so as to make it hard to ensure that the construction of the micro media laws and regulations should be strengthened. The mainstream ideology construction of our country is safe, the education guidance is strengthened, the civic micro media literacy is improved, the mainstream ideology construction in China is promoted by soft conditions, the micro media environment is purified by the administrative and technical means, the principle of the party management media, the micro media into the party management media category, the strengthening of the leadership and management of the micro media, and the strengthening of the mainstream. The main innovation of this article is that the micro media is a new cultural phenomenon, a new way of life, a new way of life, and a profound understanding of the relationship between the micro media and the construction of the mainstream ideology in our country. We should understand the new opportunities and challenges brought by the micro media to the mainstream ideology construction, and put forward effective measures to deal with the challenges.

【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64;G206

【参考文献】