非连续性:媒体融合的心智模式盲区

发布时间：2018-05-13 09:23

本文选题：媒体融合 + 非连续性　；参考：《当代传播》2017年04期

【摘要】：媒体基于市场假设制定融合战略,在连续性市场运营的媒体会形成与之相应的心智模式。技术变革使媒体市场呈现非连续性特征,新技术环境下,现有心智模式在媒体融合时会产生认知盲区。媒体需要反思市场假设,重建心智模式,在制定融合战略时主动检验市场假设,在执行融合战略时平衡"探索"与"利用"两类活动。
[Abstract]:The media based on the market hypothesis makes the integration strategy, and the media in the continuous market will form the corresponding mental model. The technological change makes the media market discontinuous. Under the new technology environment, the existing mental model will produce cognitive blind zone in the media convergence. The media needs to reflect on the market hypothesis and rebuild the mental model. In the strategy of convergence, we should actively test the market hypothesis and balance the two activities of "exploration" and "utilization" when implementing the integration strategy.

【作者单位】：西安外国语大学新闻与传播学院;西安外国语大学国际传播研究所;
【分类号】：G206

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