市场化背景下“公知”的逐名现象与污名化研究

发布时间：2018-05-16 00:15

本文选题：公知 + 市场化　；参考：《暨南大学》2017年硕士论文

【摘要】：“公知”的逐名化现象是市场化背景所催生的社会现象。随着网络的普及,公共知识分子在网上的活跃度不断提升,从客观到受到利益驱动,从理性到博取关注,公共知识分子逐渐分化出不同类型,追逐名利的“公知”成为公共知识分子的一种变异产物。微博兴起之后,话语权下放,弱势群体开始拥有社会动员能力,“公知”污名化现象日渐严重,“公知”逐渐由理性启蒙者变成被攻击的对象。本文将在市场化背景下探析“公知”的逐名现象与污名化问题。首先,本文将梳理公共知识分子的产生与发展状况,进一步分析“公知”逐名现象的出现原因,通过对社会背景、文化环境与互联网发展等方面深入分析这类“公知”被污名化的原因。然后,通过与传统“公知”的比较、逐名“公知”与公众的心理分析、市场化环境下大众传播的特征,来分析“公知”追逐名利而参与社会事件的典型案例,探究这类“公知”污名的主体、表现及影响。最后,从批判的角度看待这些“公知”之后参与公共事件的高热度与低效果,分析“公知”逐名化的危害,并揭示“公知”污名化的实质。
[Abstract]:The nominalization of "public knowledge" is a social phenomenon promoted by market-oriented background. With the popularity of the network, the public intellectuals' activity on the Internet has been continuously promoted, from objective to driven by interests, from rationality to concern, public intellectuals have gradually differentiated into different types. The pursuit of fame and fortune has become a variant of public intellectuals. After the rise of Weibo, the weak groups began to have the ability of social mobilization, the stigma of "public knowledge" became more and more serious, and the "public knowledge" gradually became the object of attack from the rational enlightenment. Under the background of marketization, this paper explores the phenomenon of "public knowledge" and its stigmatization. First of all, this paper will comb the emergence and development of public intellectuals, and further analyze the causes of the phenomenon of "public knowledge", through the social background, The cultural environment and the development of the Internet deeply analyze the reasons for the stigma of this kind of "public knowledge". Then, through the comparison with the traditional "public knowledge", the article analyzes the typical cases of "public knowledge" chasing fame and wealth and participating in social events through the psychological analysis of "public knowledge" and public psychological analysis, and the characteristics of mass communication in the market-oriented environment. Explore the subject, performance and influence of this kind of "public knowledge" stigma. Finally, from a critical point of view, this paper deals with the high heat and low effect of participating in public events after "public knowledge", analyzes the harm of nominalization of "public knowledge", and reveals the essence of "public knowledge" stigmatization.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D663.5;G206

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