微信朋友圈信息可信度的影响因素研究

发布时间：2018-05-17 01:19

本文选题：微信朋友圈 + 可信度　；参考：《西华师范大学》2017年硕士论文

【摘要】：微信朋友圈已经成为人们获取信息的一种渠道,该社交平台上信息真实性与否也逐渐成为人们关注的焦点。微信朋友圈能否取得受众的信任在一定程度上决定了该媒介未来的生存与发展。本文采用网络调查问卷的方法,通过SPSS软件收集、统计和分析数据,从信源来源维度、信息内容维度和受众维度三个维度对影响微信朋友圈信息可信度的因素进行了探究。结合微信朋友圈的发展特征,研究发现,其影响因素主要包括可依赖性、个人吸引力、权威性、隐私安全、信息内容准确性、人际信任、媒介使用、社群影响以及人口学变量等。在对这些影响变量进行综合分析后,总结出微信朋友圈信息可信度建构的可行路径。研究表明,其一,在微信朋友圈这种被认为是熟人圈子的社交媒体,信源来源维度对于可信度的影响非常显著。具体来说,(1)可依赖性。如亲近的朋友、家人所发布的信息会影响受众对微信朋友圈信息可信度的评估,受众更倾向于相信他们所发布的信息。(2)个人吸引力。如有学识有威望的人发布的信息更容易获得受众的信任,信息发布者的个人修养与素质对受众的影响很大。其二,从信息内容维度来看,信息内容的准确性与对微信朋友圈信息可信度的评估之间有着很强的相关性,说明准确性是维持信任度的重要因素。另外,权威性和隐私安全对于可信度的评估的影响就没有太大的显著性;其三,受众维度中,人际信任和媒介使用都会正向影响受众对朋友圈信息可信度的评估,社群影响这一因素对微信朋友圈信息可信度的评估影响不大,而在对人口学变量的研究中,没有任何一个人口学变量(性别、年龄、受教育程度)可以显著预测对微信朋友圈信息可信度的评估。
[Abstract]:WeChat circle of friends has become a channel for people to obtain information, and the authenticity of information on the social platform has gradually become the focus of attention. Whether the WeChat circle of friends can gain the trust of the audience determines the future survival and development of this medium. This paper uses the method of network questionnaire, through SPSS software collection, statistics and analysis of data, from the source dimension, information content dimension and audience dimension three dimensions to explore the impact of WeChat circle of friends information credibility factors. Combined with the development characteristics of WeChat's friend circle, it is found that the influencing factors mainly include dependability, personal attractiveness, authority, privacy security, accuracy of information content, interpersonal trust, media use, etc. Community influence and demographic variables. After the comprehensive analysis of these influence variables, the feasible path to construct the credibility of WeChat friend circle information is summarized. The results show that, first, in the WeChat circle of friends, which is considered to be a circle of acquaintances, the source dimension has a significant impact on credibility. To be specific, it is dependable. Such as close friends, the information released by the family will affect the audience's assessment of the credibility of the WeChat circle of friends, the audience is more likely to believe their published information. 2) personal attractiveness. If a person with knowledge and prestige releases information more easily to gain the trust of the audience, the personal accomplishment and quality of the information publisher have a great influence on the audience. Secondly, from the perspective of information content dimension, there is a strong correlation between the accuracy of information content and the evaluation of information credibility of WeChat circle of friends, which indicates that accuracy is an important factor to maintain trust. In addition, the influence of authority and privacy security on the credibility evaluation is not significant. Thirdly, in the audience dimension, interpersonal trust and media use will positively affect the audience's assessment of the confidence of the information in the circle of friends. The influence of community on the information reliability of WeChat circle of friends was not significant, but in the study of demographic variables, there was no demographic variable (sex, age, age). Education) can significantly predict the confidence of WeChat friends.
【学位授予单位】：西华师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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