微电影的审美及传播

发布时间：2018-05-17 13:12

本文选题：微电影 + 审美　；参考：《贵州师范大学》2017年硕士论文

【摘要】：现代科技的进步及网络信息化时代的来临,衍生出许多诸如微小说、微博、微视频等“微文化”。它们通过网络手机等多样化的媒介快速传播,出现在人们碎片化的时间里,为人们快节奏的生活带来娱乐消遣与审美体验。微电影作为网络视频的代表,从创作传播与到接受,其“微”属性在互联网上不断延伸,占据各大传播平台。2010年以来,微电影在国内勃然兴起,势头有增无减。在微电影数量大幅增长的同时,也因其质量良莠不齐及其过度的商业化而饱受质疑,因而有必要对其美学意义和传播学意义做一番全面的研究。本文分为三章进行论述。第一章对微电影进行界定并追溯它的发展脉络。第二章对微电影独特的审美特征及艺术价值进行研究,以微电影的“微”属性为切入点,选取中外著名微电影文本进行比较分析,探析微电影的美学意义。第三章从微电影5W传播模式探讨微电影在传播中的制作群体、传播内容、传播途径、受众群体、传播效果以及在新媒体时代下的传播创新。最后,以内容为王和艺术之上的传播底线,通过探索微电影思想性与艺术性的统一,艺术性与商业性的融合,寻求当下微电影在新媒体时代的发展之路。
[Abstract]:With the development of modern science and technology and the advent of network information age, many microcultures such as micro-fiction, Weibo, micro-video and so on have emerged. They spread rapidly through a variety of media, such as mobile phones, and appeared in fragmented time, bringing entertainment and aesthetic experience to people's fast-paced life. As the representative of the network video, microfilm, from creation, communication to acceptance, its "micro" attribute extends continuously on the Internet, occupies each big dissemination platform. Since 2010, the microfilm has been booming in our country, the momentum has been increasing unabated. At the same time, the quantity of micro-film has been greatly increased, but also because of its uneven quality and excessive commercialization, it is necessary to do a comprehensive study on its aesthetic significance and communication significance. This article is divided into three chapters to discuss. The first chapter defines the micro-film and traces its development. The second chapter studies the unique aesthetic characteristics and artistic value of micro-film, taking the micro-film 's "micro-" attribute as the breakthrough point, selects the Chinese and foreign famous micro-film text to carry on the comparative analysis, analyzes the micro-film 's esthetics significance. The third chapter discusses the production group, the content, the way, the audience group, the communication effect and the communication innovation in the new media era from the 5W mode of microfilm communication. Finally, with the content as the bottom line of communication on the basis of Wang and art, through exploring the unity of microfilm's ideology and artistry, and the fusion of artistry and commercial, we seek the way to the development of microfilm in the new media age.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J901;G206

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