移动付费时代的内容消费与生产趋势

发布时间：2018-05-25 17:58

本文选题：白热化竞争 + 生产趋势　；参考：《青年记者》2017年21期

【摘要】：正传统媒体的品牌优势和专业优势完全契合新一轮内容付费盈利模式中的内容生产特点,和付费内容基因具有相当高的匹配度。移动传播技术的成熟使互联网内容的生产和消费模式持续发生变化,先是直播平台成熟引发的行业内白热化竞争和社会话题热度飙升,再是内容付费崭露头角,并逐步呈现出愈演愈烈的态势,付费模式从内容生产格局的边缘位置向中心
[Abstract]:The brand advantages and professional advantages of traditional media are fully in line with the characteristics of content production in the new pay-for-profit model, and have a high matching degree with the paid content gene. The maturity of mobile communication technology has continuously changed the production and consumption patterns of Internet content. First, the popularity of competition and social topics in the industry caused by the maturity of the live broadcast platform has soared, and then the content payment has come to the fore. And gradually showing a growing trend, the payment model from the edge of the content production pattern to the cente
【作者单位】：中国传媒大学传播研究院;
【分类号】：G206

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