网络舆论反转的心理效应及调控策略

发布时间：2018-06-12 04:00

本文选题：蝴蝶效应 + 气象学家　；参考：《青年记者》2017年20期

【摘要】：正网络舆论是指公众在作为公共领域的互联网领域中的对某些社会现象和问题的主观反映,是网民意见、态度及其情绪在网络上的集中体现。网络舆论对网络空间所产生的势能不断增大,已经不容小觑,因而对于网络舆论的研究也呈现逐年上升的趋势。2013年以来,网络舆论反转在国内成为热点。网络舆论反转中的四种大众心理效应1.蝴蝶效应。美国气象学家爱德华·洛伦兹于1963年提出"蝴蝶效应论":"巴西一只蝴蝶扇动翅膀,在美国得克萨斯州将会掀起一场龙卷风。"意指一个微小的初始变动条件会引发连锁反应,最终导致截然相反的结果。网络舆论的蝴蝶效应,
[Abstract]:Positive network public opinion refers to the subjective reflection of some social phenomena and problems by the public in the public domain of the Internet. It is the concentrated embodiment of netizens' opinions, attitudes and emotions on the Internet. The potential energy generated by network public opinion to cyberspace is increasing, which can not be underestimated, so the research on network public opinion has been on the rise year by year. Since 2013, network public opinion reversal has become a hot spot in China. The four kinds of public psychology effect in the network public opinion reversal 1. Butterfly Effect American meteorologist Edward Lorenz put forward the Butterfly effect in 1963: "A Brazilian butterfly flapping its wings will set off a tornado in Texas." A small initial change can trigger a chain reaction leading to the opposite result. The Butterfly effect of Internet Public opinion,
【作者单位】：长春工业大学信息传播学院;
【基金】：教育部春晖计划项目“全媒体语境下主流媒体融合的现状及策略研究”成果,项目编号:S2015007
【分类号】：G206

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